2024 Annual Collegiate Case Competition - April 12

  • April 12, 2024 9:00 AM - 5:30 PM
  • Carlson School of Management - University of Minnesota

    321 South 19th Avenue
    Minneapolis, Minnesota 55455
Ticket Price Free Register Now


Do you want to demonstrate your creativity and problem-solving skills beyond your campus? Then come and join the AMA Minnesota 2024 Collegiate Case Competition!


This competition will test your aptitude for competitive analysis, creative problem-solving, marketing and business strategy, collaborative teamwork, and professional presentations. You will have the opportunity to demonstrate your expertise before a panel of judges made up of students in the Carlson School of Management’s Master of Marketing program and local marketing professionals, competing with other students from top universities throughout the region.


Students will develop strategic and tactical recommendations for a real-world marketing challenge and present their findings to their peers and judges on the campus of the Carlson School of Management. This will be a great opportunity to develop innovative and creative solutions by participating in a very challenging but fun learning experience. A $1,000 cash prize will be awarded to the first place team and $500 to the second place team!


Who should register?

Current undergraduate students in any major with an interest in marketing


When and Where is the event?

Date and Time: Friday, April 12, 2024, 9:00am - 5:30pm Central Time

Location: Carlson School of Management, University of Minnesota, 321 19th Avenue South, Minneapolis, MN 55455


What should I expect?


Students will organize their own teams of 3-8 members each

At least two weeks prior to the competition, the case will be released to all teams

Student teams will analyze the case and synthesize recommendations along with their rationale

Each team will be allowed 30 minutes to present their recommendations to their peers

Presentations will be judged by a panel of students currently enrolled in the Carlson School of Management Master of Marketing program

9:00am-10:00am Check-in and opening remarks

10:00am-12:00pm First round of team presentations

12:00pm-1:00pm Executive lunch and learn

1:00pm-3:00pm Second round of team presentations

3:00pm-5:00pm Winners selected, Carlson School tours, and networking


Why should I participate?


Networking with peers and members of the local business community

Refine analytical, strategic thinking, teamwork, and presentation skills in preparation for the real world

Gain local business leader insights during an executive lunch and learn presentation

Have an opportunity to learn firsthand about the Carlson School of Management Master of Marketing program

Food, fun, and $1,000 and $500 cash prizes for the first and second-place teams!


Want more information?


Email Morgan Robohm, MN AMA Vice President of Collegiate Relations at mlhaehnel@gmail.com










Date & Time

Fri, Apr 12, 2024 9:00 AM - 5:30 PM

Venue Details

Carlson School of Management - University of Minnesota

321 South 19th Avenue
Minneapolis, Minnesota 55455 Carlson School of Management - University of Minnesota
AMA Minnesota Chapter

AMA Minnesota Mission

Connect. Learn. Grow.

To educate our members about the American Marketing Association (AMA), especially the benefits of belonging to the Minnesota Chapter, by creating indispensable opportunities to get involved in our marketing community. We will achieve this by supporting the most critical member benefits and add indisputable value to membership by producing must-attend programs, activities and events.

AMA Minnesota Vision

To be a vibrant, engaging community of marketers committed to supporting and expanding the marketing profession in Minnesota.  AMA Minnesota will deliver on this promise through communication, education and collaboration programs focused on membership value, professional development and serving as a nexus for the Minnesota marketing community.

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