32nd IAEE SE Classic

  • July 27, 2023 9:00 AM - 11:00 AM
  • Georgia Municipal Association

    201 Pryor St, SW
    Atlanta, Georgia 30303
Registration Price $100.00-$400.00 This event is now over

The SE Chapter is excited to invite you to attend the 32nd anniversary of our Southeastern Classic, an educational and networking event! This year’s SE Classic will be held in-person on July 27 in Atlanta, GA.


We have all been extremely glad to see the return of trade shows this past year, and we all agree that face-to-face events and meetings are the most successful form of communication. As such, we are “All Systems Go” with this year’s SE Classic that will be exploding with interactive educational components mixed with fun and networking. Be sure to join us!

Earn up to 6 CEM credits.



  • 8:45 am  Welcome
  • 9:00 am   Opening Keynote
    • Meetings Matter (panel discussion with industry experts)
    • Panelists: Jody Mosley, Emerald Exposition; Scott Crawford, GES; Jesse Suglia, Omni Hotels Atlanta – Moderated by Mark Zimmerman, Zimmerman Consulting
      Sponsored by: Zimmerman Consulting
  • 10:00 am  Session 2
    • Attendee Acquisition: What’s Working to Drive Attendance in Today’s New Marketing Reality
      Jacquelyn Wells, mdg, a Freeman Company
      Sponsored by: mdg, a Freeman Company
  • 11:00 am  Break
    • Sponsored by: Eleventh & Gather
  • 11:15 am   Session 3
    • Avoiding Burnout and Managing Stress
      Rachelle Stone, PCC, ICF Professional Certified Coach
      Sponsored by: U.S. Poultry & Egg Association
  • 12:15 pm  Lunch and Photos
    • Sponsored by: AmericasMart
  • 1:15 pm   Session 4
    • Top Trends and Considerations for the Exhibitions and Events Industry
      Cathy Breden, Center for Exhibition Industry Research; Julie Smith, GES (Virtual)
      Sponsored by: GES
  • 2:15 pm   Break
    • Sponsored by: Freeman
  • 2:30 pm   Session 5
    • Through the Maze: Navigating Event Registration Challenges and Opportunities  
      Rich Vallaster, DES, CEM, Personify
    • Sponsored by: Personify
  • 3:30 pm   Session 6
    • Using ChatGPT and Other AI for Your Events
      Andy Lomasky, Senior Director, IT; PMMI, The Association For Packaging And Processing Technologies (Virtual)
  • 4:30 pm   Open Discussion/Industry-Related Topics
  • 4:50 pm   Closing Remarks
  • 5:00 pm   Networking Meet & Greet
  • 6:00 pm   Adjournment
Date & Time

Thu, Jul 27, 2023 9:00 AM - 11:00 AM

Venue Details

Georgia Municipal Association

201 Pryor St, SW
Atlanta, Georgia 30303 Georgia Municipal Association
IAEE Southeastern Chapter

With nearly 1,500 active members, the Southeastern Chapter of IAEE is and serves North Carolina, South Carolina, Georgia, Florida, Alabama and Mississippi.

Our mission at the Southeastern Chapter is to deliver relevant and highly focused services and activities designed to broaden the knowledge base, professional development and bottom lines of our members.

Recognizing that face-to-face networking is the backbone of our industry, the chapter hosts meetings or other events almost every month of the year including chapter luncheons, local meet-ups, a golf tournament and the Annual Summer Classic.

We hope you’ll join us!

Find more IAEE Southeastern Chapter Events and Business & Professional events in Atlanta