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34th IAEE SE Classic

  • July 17 - 18, 2025

  • Classic Center

    300 N Thomas Street
    Athens, Georgia 30601
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Description

The SE Chapter is excited to invite you to attend the 34th anniversary of our Southeastern Classic, an educational and networking event. This year’s SE Classic will be held in-person on July 17-18, 2025 in Athens, GA.

 

Join us this year at the SE Classic, and learn about emerging trends and technology from industry experts, have fun, and spend time with friends and peers. See you in Athens!

 

Earn up to 10 CEM clock hours.

 

Registration Fees

Registration closes on Thursday, July 10 at 12pm ET.  

  • Members - Full Classic: $500
    NOTE: The first 10 planners to use the discount code 2025ClassicPlanner will receive $50 off their registration
  • Members - One Day Only (Thursday): $350
  • Nonmembers - Full Classic: $650
  • Nonmembers - One Day Only (Thursday): $425
  • Students: $200

SCHEDULE
 Click here to download the Classic brochure

Thursday, July 17th

  • 7:30 am - 8:00 am: Breakfast & Registration
  • 8:00 am  Welcome & Opening Keynote - How to Create a Winning Mindset
    Jack Bauerle, former Olympic and UGA Head Swim Coach
    SPONSORED BY: GES
  • 9:15 am: Break
  • 9:30 am: Fuel the Team: Powering Collaboration with Energy, Emotion & Mindset
    Freddie Broome, Director of Community and Workplace Culture at the Georgia Municipal Association
  • 10:30 am: Break
  • 10:45 am: How to Deepen Exhibitor Relationships and Grow Event Revenue
    Jefferson Davis, President, Competitive Edge
  • 11:45 am: Photos
  • 12:00 pm: Lunch & Learn Panel Discussion - Meetings Matter
    Moderated by Gwen Venable,  Executive Vice President, Expo and Communication Services, US Poultry
    Panelists: Tara Brashear, Shepard, Deb Ferbrache, NurnbergMesse North America, Katherine Puckett, The Classic Center and Elyse Worthey-Harris, Visit Athens
    SPONSORED BY: PROJECTION
  • 1:30 pm: Break
  • 1:45 pm: Designing Greener Gatherings: A Zero Waste Approach to Conferences & Trade Shows
    Denise Young, Athens-Clarke County Solid Waste Department
  • 2:45 pm: Break
  • 3:00 pm: Clarity-Driven Communication: How to Communicate with Anyone
    Debbie Peterson, Keynote Speaker and Author with Getting to Clarity
    SPONSORED BY: IAEE EDUCATION FUND
  • 4:00 pm: Announcements
  • 4:15 pm: Community Service Event 
  • 5:00 pm: Break
  • 6:00 pm: 34th Annual Celebration Dinner and tour of the Georgia Music Collection
     

Friday, July 18th

  • 7:30 am: Breakfast
  • 8:00 am: Rooted in Community: Connecting Hospitality Education with Industry Impact
    Dr. John Salazar, PhD, CHE University of Georgia Hospitality and Food Industry Management Major Coordinator and Associate Professor
  • 9:00 am: Break
  • 9:15 am: Cash In, Cut Costs: Winning Revenue Tactics for your Expo and Sponsorship Programs
    Michelle Mobley, Manager, Exhibits and Sponsorship, American Society of Landscape Architects and
    Rich Vallaster, Senior Director of Industry Relations, Personify
    SPONSORED BY: IAEE EDUCATION FUND
  • 10: 15 am: Break
  • 10:30 am: From Scenarios to Strategies: Crafting Event Success with AI
    Rich Vallaster, Senior Director of Industry Relations, Personify
    SPONSORED BY: US POULTRY
  • 11:45 am: Closing Remarks

Lodging:  Click here to book!

The Hyatt Place is attached to the Classic Center

Price: $185+ 

Hyatt Place Athens/Downtown

412 N Thomas St, 
Athens, GA 30601

Parking Information: 

Parking is available for $10/day in The Classic Center Parking Deck to the extent available. Parking is also available at the Hyatt for hotel guests.

Date & Time

Jul 17, 2025 8:00 AM - Jul 18, 2025 12:00 PM

Venue Details

Classic Center

300 N Thomas Street
Athens, Georgia 30601 Classic Center
IAEE Southeastern Chapter

With nearly 1,500 active members, the Southeastern Chapter of IAEE is and serves North Carolina, South Carolina, Georgia, Florida, Alabama and Mississippi.

Our mission at the Southeastern Chapter is to deliver relevant and highly focused services and activities designed to broaden the knowledge base, professional development and bottom lines of our members.

Recognizing that face-to-face networking is the backbone of our industry, the chapter hosts meetings or other events almost every month of the year including chapter luncheons, local meet-ups, a golf tournament and the Annual Summer Classic.

We hope you’ll join us!