Did you know your website may be costing you clients simply because it’s not easy for everyone to read, understand, and navigate? That’s where digital accessibility comes into play.
According to the World Health Organization, an estimated 1 in 6 people worldwide live with a disability. So, if you aren’t intentionally considering digital accessibility in your marketing, you may be unintentionally excluding the very people you’re trying to connect with.
In this session, we’ll dive into digital accessibility, why it matters, and simple ways to improve your website.
Guest Speaker: Leeza Ochsner
Co-Owner & Copywriter, Freshly Brewed Copy
With more than two decades of strategic marketing and copywriting experience, Leeza is a seasoned brand alignment strategist and copywriter who specializes in crafting value-driven messaging that informs, inspires, and moves brands into action.
As the founder of Freshly Brewed Copy, she helps small-to-mid-sized businesses step into the next chapter of their story through brand alignment and thoughtfully written website copy with accessible design top of mind. She also shares weekly #EspressoCopyTips across social media to help marketing professionals improve their copywriting skills and is always up for talking copy over coffee.
AMA Café is a virtual networking and career development event hosted by AMA Minnesota. Open to all chapter members and nonmembers. It’s a space for the AMA Community to come together for connection and to learn more about the AMA and have some fun.
Investment:
Member/non-member: $0
We hope to see you there!
Date & Time
Thu, Nov 19, 2026 8:00 AM - 9:00 AM
AMA Minnesota Chapter
AMA Minnesota Mission
Connect. Learn. Grow.
To educate our members about the American Marketing Association (AMA), especially the benefits of belonging to the Minnesota Chapter, by creating indispensable opportunities to get involved in our marketing community. We will achieve this by supporting the most critical member benefits and add indisputable value to membership by producing must-attend programs, activities and events.
AMA Minnesota Vision
To be a vibrant, engaging community of marketers committed to supporting and expanding the marketing profession in Minnesota. AMA Minnesota will deliver on this promise through communication, education and collaboration programs focused on membership value, professional development and serving as a nexus for the Minnesota marketing community.
