Build your culture of Compassionate Accountability® with training, coaching consulting and certifications using Next Element's proven conflict and communication tools.
Description
This four-part series is designed to help you develop a successful business that works for you. Whether you are a trainer within an organization or an independent licensed professional, get ready to crystallize your message, your voice, your brand. This series will also include strengthening sales enablement skills and learning how to measure and communicate impact to drive continued sales growth.
Participants will move beyond “selling training” to confidently articulating value and demonstrating results that align with their brand promise. Each session blends new learning, reflection, practical tools, and real-world application to help trainers grow both their influence and their business.
What Training Professionals Will Gain
- Clarity in expressing their unique voice, and positioning.
- Confidence in communicating value and selling programs
- Practical sales enablement tools that support consistent growth
- A clear framework for measuring outcomes and impact, not just activity
- Language and data to demonstrate value, strengthen client trust, and drive repeat and referral business
- The full 4-part series for one price!
Sessions Overview
Session 1: Differentiate to Succeed: Building a Business That Reflects Your True Purpose
Michèle Soregaroli - March 3, 10:30-12pm (CST)
In today’s crowded consulting market, standing out is harder than ever. Rising competition and growing client skepticism have made traditional positioning less effective, leaving many consultants struggling to clearly communicate their value.
In this session, business differentiation coach Michele Soregaroli will introduce the 4 Forces of Strategic Differentiation and the key factors that truly influence client decision-making. Learn how to move beyond status quo thinking, leverage your unique differences as strategic advantages, and strengthen confidence that may be diluted by a desire to serve. Achieve clearer positioning, reduced resistance, and a more compelling way to communicate the value and impact of your work—so you can attract better clients and create authentic value in the marketplace.
Michèle’s bio
Michèle Soregaroli has always asked: What if business success came from authenticity, not imitation? Inspired by this question through 45+ years of entrepreneurship, from direct sales, real estate, financial advising to start-ups, she co-founded Transformation Catalyst Corp. in 2007. A Master Certified Coach (ICF) and creator of the Business Differentiation Blueprint®, Michèle helps action-oriented business owners uncover their unique value, elevate their offers, and compete with integrity and ease.
Honoured with the Women of Worth “Mompreneur of the Year” and ICF Coach Impact Award, she thrives on seeing clients reclaim their courage and create results that truly matter. Outside work, she loves cooking, adventures, and quality time with family and friends.
Session 2: Building Your Own Business and Brand: How to Differentiate Your Business From The Tools You Use.
March 31, 7-8:30am (CST)
“Licensees are successful when they try to be like the model, not try to be like the people or business who built the model.” This wisdom from Simon Bowen, sales and marketing guru and developer of The Genius Model, captures the challenge and opportunity in using someone else’s IP. How do you maximize the value and opportunity in being a CA or PCM licensee while building your own identity and brand? Learn from three successful businesses in the NE global network that are practicing Bowen’s principle. Each has worked to differentiate their business model and unique brand identity while including CA and PCM in their toolkit. Case study presentations will showcase each company’s journey, share lessons learned, and give practical examples of how they position their brand and identity in marketing and sales. Network with others who are on a similar path and leave with practical strategies you can apply to grow your business.
Panelists
Monique Bruil, The Compassion Academy - https://www.thecompassionacademy.nl/
Kristi Westphal, Western Carolina University - https://www.wcu.edu/
Paul Larkin, 700 Leadership Advisory - https://700.consulting/
Session 3: Sales Enablement: Materials and Strategies
Aaron Chappell Deckert - May 5th, 9-10:30am (CST)
This session equips trainers with practical strategies and tools to support sales conversations—from discovery conversation through proposal. Trainers will learn to confidently discuss value, pricing, and outcomes without pressure or compromise.
The session includes a review of effective sales materials and collateral, along with strategies to support ongoing sales activities and business development efforts.
Session 4: Use Outcomes to Attract More Leads, Close More Deals, and Sell More Services
Nate Regier - June 9th, 9-10:30am (CST)
Blanchard Company’s 2025 State of Learning and Development report identified six main trends that will impact professional development in the coming year. Two of these trends focused on a gap in measuring impact and impacting lasting change in behaviors that matter. Providers who can address this gap will have a competitive advantage. As a member of our network, you have access to tools and expertise to close this gap and differentiate yourself from competitors. In this interactive session, Nate will guide you on how to position outcomes as a deal-accelerator during your marketing and sales conversations and how to use outcomes to increase follow-on business with all your clients.
What’s your investment?
This 4-session Business Development Series is $250 for all 4 sessions!
Reserve your place in this four session series today.
Date & Time
Tue, Mar 3, 2026 10:30 AM - 12:00 PM