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Business by Design is MODA’s event series that explores how design fuels innovation, solves complex challenges, and shapes the world we live in. We invite boundary-pushing creatives to share the bold ideas and design thinking behind their work.
About the Event:
Join us for a conversation with Platt Boyd, founder and CEO of Branch Technology, a Chattanooga-based firm that’s redefining what’s possible in architecture and construction through large-scale 3D printing.
Blending nature-inspired algorithms, robotics, and advanced materials, Branch Technology is building the future—literally. Their patented Cellular Fabrication (C-Fab®) process prints strong, lightweight structures that allow for unprecedented freedom of form, material efficiency, and sustainability.
Whether they’re:
- printing futuristic building facades like the moon-textured wall at the U.S. Space & Rocket Center,
- creating public sculptures that soar above travelers at the Chattanooga Airport,
- developing 3D-printed emergency shelters for people experiencing homelessness,
- or fabricating cutting-edge pavilions for Art Basel,
Branch Technology is turning science fiction into design reality.
In this session, you’ll hear how Platt Boyd and his team are pushing the boundaries of architecture, unlocking new potential for more sustainable, expressive, and responsive buildings. Whether you’re a designer, architect, or simply fascinated by the intersection of technology and creativity, you’ll leave inspired by the future Branch is printing into existence.
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About Branch Technology
Branch Technology is a Chattanooga-based company revolutionizing architecture and construction through large-scale 3D printing.
Using a patented process called Cellular Fabrication (C-Fab®), Branch prints strong, lightweight structures that combine digital design freedom with material efficiency inspired by nature. Their hybrid approach—merging robotics, parametric modeling, and traditional construction techniques—opens new frontiers in architectural form, sustainability, and speed of fabrication.
With partners like NASA, the National Science Foundation, and leading architectural firms, Branch Technology is pushing the boundaries of design, construction, and innovation—one printed structure at a time.
About Platt Boyd
Platt Boyd, AIA, LEED AP, is the founder and CEO of Branch Technology and a visionary at the intersection of architecture, robotics, and nature-inspired design.
Before launching Branch, Platt spent 15 years as an award-winning architect. His fascination with organic structures and natural forms led him to develop a radically new approach to construction: large-scale, freeform 3D printing. Through Branch’s proprietary Cellular Fabrication (C-Fab®) technology, he’s unlocking unprecedented freedom in architectural design—enabling complex forms, reducing material waste, and transforming how buildings are made.
Under Platt’s leadership, Branch Technology has grown from a bold idea into a global innovator in construction-scale 3D printing. The company collaborates with NASA, the U.S. Air Force, the National Science Foundation, and leading architects to pioneer a more creative, sustainable future for architecture and construction.
Accessibility: Designers with different styles of learning or special needs are welcome in MODA public programs. We will be able to most effectively help everyone learn and enjoy this experience if we know about those needs in advance of the program. Please email miranda@museumofdesign.org with questions or information.
Cancellation Policy: MODA reserves the right to cancel a program if the minimum enrollment requirements are not met, but don't worry: should MODA have to cancel, we will gladly issue a full refund to all registrants. If you need to cancel your plans for any reason, we kindly request that you notify us at least 7 days prior to the event start. By doing so, we can process a refund for the ticket cost (minus a small $10 processing fee per class). Unfortunately, we cannot provide refunds for cancellations made less than 7 days before an event.
Photo Disclaimer: Pictures and videos will be captured during MODA public programs and may be published on the official website, social media, and newsletters of the Museum of Design Atlanta. If you do not wish to appear on these platforms, please write to felicia@museumofdesign.org.
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