Business x Design: Murrell's Row Spirits

  • June 6, 2024 6:30 PM - 8:00 PM
  • Museum of Design Atlanta

    1315 Peachtree Street Northeast
    Atlanta, Georgia 30309
Ticket Price $20.00 Join the waitlist
Description

In-Person at MODA | 21+

How can design influence amari? And what are the characteristics of a great gin? 

To find out, join us as we dive into the fascinating world of Murrell's Row Spirits — a brand that has been redefining the craft spirits industry since its inception in 2015! Attendees will have the opportunity to hear firsthand from Lee Mayfield, one of the brand's founders, as he shares the story of how this unique distillery came to life.

Lee will speak to the power of design and the details that goes into creating Murrell's Row Spirits' visually stunning labels, which capture the essence of their brand and ensure the bottles make a statement on any shelf. He'll also elaborate on how deeply design has been woven into the fabric of the business and the the ways in which it influences their renowned gins and amari.  Finally, you'll learn how design has effectively created harmony between the brand's founders.

The evening will end with a tasting of Murrell's Row Spirits.

 

About Murrell's Row Spirits

Nestled in the heart of Decatur, GA, Murrell's Row Spirits is the brainchild of three seasoned industry veterans with over 50 years of combined experience in the world of bars and restaurants. United by a fervent passion for the rich tapestry of spirits, cocktails, and dining culture, Nathan Evick, Bo Brown, and Ferrol Lee Mayfield joined forces with a singular vision: to craft spirits that they, as bartenders, would be proud to pour.

Every aspect of their creations, from the carefully selected botanicals to the meticulously calibrated proof and even the thoughtfully designed bottle shape, has been deliberately and lovingly fashioned to deliver an unparalleled experience for professionals and enthusiasts alike.

 

Cancellation Policy

MODA reserves the right to cancel a program if the minimum enrollment requirements are not met, but don't worry: should MODA have to cancel, we will gladly issue a full refund to all registrants. If you need to cancel your plans for any reason, we kindly request that you notify us at least 7 days prior to the event start. By doing so, we can process a refund for the ticket cost (minus a small processing fee). 

Unfortunately, we cannot provide refunds for cancellations made less than 7 days before an event.‌

 

Any Questions?

Just email Mary, MODA's Programs Manager, at maryk@museumofdesign.org!

Date & Time

Thu, Jun 6, 2024 6:30 PM - 8:00 PM

Venue Details

Museum of Design Atlanta

1315 Peachtree Street Northeast
Atlanta, Georgia 30309 Museum of Design Atlanta
Museum of Design Atlanta

The Museum of Design Atlanta (MODA) is the only museum in the Southeastern United States exclusively dedicated to the study of design. Our exhibitions feature various design industries and showcase the power of design to inspire change, transform lives, and make the world a better place! Located in the heart of the Midtown Arts District, MODA is a community hub for all things design including design conversations, hands-on workshops, youth programs, and more!

Visit our website for updates on exhibitions, programs, and other opportunities!


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