Join industry expert Alan Berg, CSP, for a very special, and very exclusive sales mastermind day, just for the wedding and event industry. This small group, only 8 businesses, will ensure that the content is focused on your industry, and your businesses. 

What is a sales training mastermind day?
Unlike a conference or workshop, a mastermind is a collaborative day of sales training, led by Alan (who, in addition to writing 5 books, has presented on the business of weddings and events in 14 countries). Attendees will be learning, and sharing.  It’s not specific slide-based presentations, rather it’s a more organic flow through the sales cycle:

The Sales Cycle:
  1. Getting their attention – advertising, social media, networking, prospecting, referrals
  2. Getting the inquiry – once you have their attention, get them to make an inquiry, which is likely to be digital these days
  3. Have a conversation – too many inquiries go quiet (ghosting) because they’re not being handled the right way. Through the secret shopping we’ve done for years we see lots of businesseds dumping info, PDFs and menus on prospects, only to get no reply. We’ll walk through how to get a better and faster response to take them to the next step
  4. Make the sale – whether in person, through email or on the phone, asking better questions and really listening to the answers is key. Following up is key, if they don't book you that day, and then, asking for the up-sell will help you increase the average sale so you can profit more from each event.

What can you expect?
That's a great question, and don't take our word for it, listen to businesses, like yours, who've already experienced training with Alan:
  • Alan's Mastermind class is exceptional!  The content just kept coming and coming.” -  Donny Lovering, Ruby Entertainment, Hamilton, ON, Canada

  • "Alan's wealth of knowledge in wedding and event sales is unparalleled." -  Stephanie Shaak, Reading Public Museum, Reading, PA - she's attended 2 Mastermind Days with Alan

  • If you have not attended one of Alan's Mastermind programs, I highly recommend it!  Well worth the investment." -  Holly Bowers, Holly’s Cakes, Greenville, SC

How many people can you bring?
Each company can bring from 1 to up to 3 people, depending upon the ticket you get.

Want to be one of the 8 businesses to join Alan for this special day? Click the link to get your ticket!

Where is it?
The Haight, 166 Symphony Way, Elgin, IL 60120

When/What Time?
Tuesday, February 25th, 9:30am - 4:30pm - lunch is included

Venue Details
The Haight
166 Symphony Way, Elgin, Illinois, 60120, United States

With more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s a Certified Speaking Professional™, the highest earned designation conferred by the National Speakers Association, and one of only 36 Global Speaking Fellows worldwide!

Alan is a featured presenter every year at major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales and Education at The Knot and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company (with websites in 15 countries). He also speaks and consults for websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.

Alan has presented on 5 continents, in 14 countries, 5 of them in Spanish, and is the author of the books “If your website was an employee, would you fire it?”, “Your Attitude for Success”, “Shut Up and Sell More Weddings & Events!”“Why Don’t They Call Me? – 8 Tips for converting wedding & event inquiries into sales.” and his newest book "Wit, Wisdom and the Business of Weddings " – all are available in English and Spanish!

Alan speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations and on-site sales training.

For more information on Alan’s website review and consulting and/or sales training services; to get a copy of his books, or to have Alan speak for your company, group or association visit, contact, or call/text +1.732.422.6362, international enquiries +1 732 422 6362.