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Description
If you love the crust, the crunch and the char of New Haven apizza you won’t want to miss the behind the scenes curator’s tour of the “Pronounced Ah-Beetz” exhibit with co-curator Jason Bischoff-Wurstle, at the New Haven Museum, on Thursday, January 15, 2026, at 6 p.m. The tour is free with regular museum admission.
From Frank Pepe’s original hat to celebrity-signed pizza boxes (including Gwyneth Paltrow and Yogi Berra!) you’ll be amazed at the collection of memorabilia relating to New Haven’s renowned pie. “Pronounced Ah-Beetz” shows the fun, the flavor and the history of Elm City pizza, including its origin as an affordable means of feeding workers in the fields of Italy, and how it became the food of the poor in the U.S. The Italian migration to New Haven gave way to Frank Pepe’s Pizzeria Napoletana, which gave birth to Sally’s Apizza. A mile away, Tony’s Apizza became Modern.
“Pronounced Ah-Beetz” is co-curated by Bischoff-Wurstle, award winning curator of the 2020 exhibit “FACTORY” and host of the New Haven Museum YouTube series “Micro-Histories” and Gorman Bechard, Dean Falcone, and Colin M. Caplan, the producing team behind the documentary, ”Pizza A Love Story.” The exhibit includes first-hand oral histories and apizza-related artifacts from personal collections, video footage adapted from the documentary and photographs.
The exhibit’s title, “Pronounced Ah-Beetz,” comes from the way many people mispronounce the word apizza, which originally grew out of the Italian la pizza. The exhibit will remain on view through October 2027.
About the New Haven Museum
The New Haven Museum has been collecting, preserving and interpreting the history and heritage of Greater New Haven since its inception as the New Haven Colony Historical Society in 1862. Located in downtown New Haven at 114 Whitney Avenue, the Museum brings more than 375 years of New Haven history to life through its collections, exhibitions, programs and outreach. As a Blue Star Museum, the New Haven Museum offers the nation’s active-duty military personnel and their families, including National Guard and Reserve, free admission all year. For more information visit http://newhavenmuseum.org or @NewHavenMuseum or call 203-562-4183.
Date & Time
Thu, Jan 15, 2026 6:00 PM - 7:30 PM
Venue Details
New Haven Museum
114 Whitney AvenueNew Haven, Connecticut 06510
