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Reel Action Inc, founded in 2018 by SA Brown in Atlanta, GA, is a film production and social justice nonprofit organization dedicated to empowering underrepresented voices in the film industry, with a particular focus on Black women over 40. The organization provides platforms, resources, and support to help these filmmakers tell their stories, aiming to transform cultural narratives and promote greater diversity in media. Through its cornerstone program, the Reel Action Incubator, the company offers a 3-month intensive training and mentorship program that equips participants with the skills and resources needed to produce their own short films. In addition to its focus on filmmaking, Reel Action Inc produces podcasts, live theater, and audio dramas. The Soulfull Conversations Podcast serves as a platform to inspire Black women by discussing affirmations, spiritual guidance, and cultural trends. The Dining Playhouse Experience, a unique dinner theater concept, showcases the work of Black and Brown writers through live theatrical performances, offering audiences an immersive experience that blends gourmet dining with captivating storytelling.
Reel Action Inc also delves into the world of audio dramas, with productions like Love Outside the Lines and Inner Circle, providing intimate and rich narratives that explore complex relationships and societal issues. With a strong focus on community building, the organization hosts workshops and film screenings, while leveraging YouTube and social media platforms like Instagram, TikTok, and Facebook to engage a broader audience. The company’s mission to amplify diverse voices has led to notable achievements, such as its award-winning short film Telling Stories, which earned six laurels, including Best First Time Filmmaker in Georgia. Founder SA Brown’s TEDx talk, "Life's a Messy Reality Show. Embrace It," further solidified her role as an advocate for embracing creativity and imperfection. Reel Action Inc's success also extends to feature films, with Mississippi Christmas produced and sold in 2023, and its digital series Tales from 10th and Northside, now streaming on Tubi.
Reel Action Inc's target audience includes Black and Brown filmmakers, with an emphasis on Black women over 40, who often face significant barriers in the film industry. The organization’s commitment to providing mentorship, industry access, and community support allows these filmmakers to hone their craft and find opportunities to showcase their work. The company is also focused on fostering a broad audience of theater and film lovers, particularly those interested in diverse and inclusive narratives. Looking ahead, Reel Action Inc aims to expand its incubator program, increase its audio drama and mini-series productions, and strengthen its online presence to engage a wider audience. By creating more partnerships with film festivals and streaming platforms, the organization seeks to offer even more opportunities for its filmmakers to succeed. Through its dynamic cross-platform storytelling, Reel Action Inc is making a significant impact on the industry by nurturing talent, championing diversity, and producing culturally resonant stories that reflect the complexities of Black and Brown experiences.