February 16, 2023 Chapter Educational Program

Description

Join us for our online chapter educational program:

Top Trends and Considerations for the Exhibitions and Events Industry
Cathy Breden, CMP-F, CAE, CEM, CEO, Center for Exhibition Industry Research
Julie Smith, CEM-AP, CTA, SVP, Business Development, GES

Does 2022 feel like it was a party, and this year is the hangover? So much has happened to the collective “us” and it can seem overwhelming. In this session, we will break it down – what are the Top 10 trends to watch with a discussion around how supplier partners and organizers can work together for future success. Some shows are performing at 2019 levels while others are struggling to recover. And, just what is the forecast for a full recovery, and will “we” ever be the same?

Learning Outcomes:

• Identify the top trends in the exhibitions and events industry
• Understand which trends may have the biggest impact
• Create three ideas for how we can work together to assure our collective success

Date: February 16, 2023

Time: 1:30pm - 2:30pm MT

Registration Fees:

• IAEE Members: Free
• Nonmembers: $10

About the Speakers

Cathy Breden, CMP-F, CAE, CEM
CEO
Center for Exhibition Industry Research

Cathy Breden serves as CEO of the Center for Exhibition Industry Research (CEIR) whose primary purpose is to promote the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools.

She is a frequent presenter on the areas of exhibition industry trends and the power of exhibitions in face-to-face marketing. She is the Immediate Past Chair on the Events Industry Council’s Board of Directors and she is adjunct faculty at Richland College. Cathy is a Certified Association Executive (CAE), Certified Meeting Professional (CMP) Fellow and Certified in Exhibition Management (CEM). She is a graduate of Florida State University, Tallahassee, Florida, USA.

Julie Smith, CEM-AP, CTA
Senior Vice President, Business Development
GES

Julie Smith, CEM-AP, CTA, is Senior Vice President, Business Development at GES, where she has worked for more than 34 years. She is a past chair of IAEE, a past president of ESCA, and currently represents past IAEE chairpersons as an ex-officio board member. Smith has served on numerous boards and committees throughout her career, including Visit Anaheim's board, and Local 831's Health and Pension Trusts, and currently leads the EIC new business models working group. She is a CEM faculty member and has facilitated classes in 8 countries. A frequent speaker and panelist, she also contributed to IAEE's "Art of the Show," and several CEM module rewrites.

Date & Time

Thu, Feb 16, 2023 1:30 PM - 2:30 PM

IAEE Rocky Mountain Chapter