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Influencer Fest: When brands and influencers meet

  • April 29, 2026 8:00 AM - 10:00 AM

  • Hop House- Mystic Lake

    2400 Mystic Lake Boulevard
    Prior Lake, Minnesota 55372
Ticket Price $20.00-$25.00 Register Now
Description

Join us for a high-energy, educational influencer summit that brings brands and creators together to better understand how influencer marketing works, what success looks like, and how to activate partnerships that drive real business results.

 

Agenda:
8:00- 8:30 am: Registration & Networking
8:30 – 10 am: Multiple Panel Sessions – Details to be announced
 

Investment:

Member: $15 early bird rate before April 1; $20 after April 1

Non-member: $20 early bird rate before April 1; $25 after April 1

 

Co-presented by:

Hosted by:

 

Featured Speaker: 

Allison O’Keefe

Senior Manager, Influencer and Creator Marketing @ Best Buy Co., Inc.

Allison O’Keefe is a Senior Influencer Marketing leader at Best Buy, with more than 15 years of experience building and scaling best-in-class influencer and social programs across retail, technology, and lifestyle brands. With a background spanning both agency and in-house roles, Allison has pioneered influencer strategies that drive cultural relevance, authentic storytelling, and measurable business impact. In her current role, Allison leads Best Buy’s enterprise influencer marketing efforts, overseeing national and seasonal programs, and managing strategic partnerships across key vendor brands. Her team also leads Best Buy’s affiliate creator programs, connecting performance-driven content with commerce outcomes. Known for developing scalable influencer frameworks and long-term creator partnerships, Allison brings deep expertise in end-to-end campaign execution, cross-functional collaboration, and measurement strategies to link influencer marketing to broader brand and revenue goals. She is passionate about leveraging data, authentic storytelling, and emerging platforms to evolve influencer marketing capabilities and position brands at the forefront of consumer and cultural trends.

Date & Time

Wed, Apr 29, 2026 8:00 AM - 10:00 AM

Venue Details

Hop House- Mystic Lake

2400 Mystic Lake Boulevard
Prior Lake, Minnesota 55372 Hop House- Mystic Lake
AMA Minnesota Chapter

AMA Minnesota Mission

Connect. Learn. Grow.

To educate our members about the American Marketing Association (AMA), especially the benefits of belonging to the Minnesota Chapter, by creating indispensable opportunities to get involved in our marketing community. We will achieve this by supporting the most critical member benefits and add indisputable value to membership by producing must-attend programs, activities and events.

AMA Minnesota Vision

To be a vibrant, engaging community of marketers committed to supporting and expanding the marketing profession in Minnesota.  AMA Minnesota will deliver on this promise through communication, education and collaboration programs focused on membership value, professional development and serving as a nexus for the Minnesota marketing community.


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