Description

Whether you’re a business owner, creative professional, nonprofit leader, moving up the ladder, or someone shifting careers, you already know that talking about what you do can be surprisingly hard. A rehearsed elevator pitch often falls flat, while rambling, off-the-cuff explanations lose people’s interest. This workshop helps you find the clear, confident, authentic language that turns casual conversations into meaningful connections, opportunities, and support.

In this lively, hands-on session, you’ll learn how to communicate your work in a way that feels natural—not salesy—and resonates with the people you want to reach.

In this workshop, you will:

Clarify the core message you want people to understand about your work.
Identify what makes your story compelling—and how to share it succinctly.
Learn simple tools for adapting your message to different audiences.
Develop a conversational “toolkit” that goes beyond a single pitch.
Practice language that feels true to you while still being memorable.
Discover how to create connection through curiosity rather than pressure.

You’ll leave with fresh language, more confidence, and a practical approach you can use immediately in networking, media interviews, meetings, email introductions, or any moment when someone asks, “So… what do you do?”

Why sign up?

Because your work deserves to be understood—and you deserve to feel confident talking about it.

About the presenter, Laura Packer

Laura Packer has over 30 years of public speaking and training experience. She is a nationally-recognized storyteller and coach, and the sole proprietor of thinkstory organizational storytelling consultancy. You can find out more about Laura and her work here.

Date & Time

Sat, Jan 24, 2026 1:00 PM - 3:00 PM

Laura Packer

The stories we tell matter. Whether we are telling to kids, crafting a presentation for work, preparing for a concert, or something else entirely, what we say and how we say it is important.

Listening matters. When we listen to each other we find understanding and compassion we might otherwise have missed.

Storyteller, coach, and author Laura Packer has 30+ years of experience helping people create and share stories, listen to each other more deeply, and leading organizations and individuals to better stories and deeper self-understanding.. She understands the transformational power of storytelling and listening, and how they help us understand ourselves, each other, and the world.

In addition to her award-winning performance and writing work, Laura is an experienced coach and educator, helping people understand themselves, their stories, and their worlds.. Her coaching and teaching work ranges from storytelling to writing to creativity to social change and more, and has been described as "transformational."

As the sole proprietor of thinkstory.com, Laura helps for- and non-profits identify, craft and hone their stories. Whether for marketing, recruitment, fund raising, leadership, or something else, every organization has stories that need to be told.

Find out more at laurapacker.com and thinkstory.com