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Pick Your Customers with Account-Based Marketing (Webinar)

  • August 20, 2026 12:00 PM - 1:00 PM

  • Central Standard Time

This event is now over
Description

What if you focused your marketing efforts on only the accounts that are most likely to close and make you the most money? What if sales and marketing were truly aligned and going after the same revenue?

These are the promises of account-based marketing (ABM), though if you’ve ever researched ABM for your company, you’ve probably found it a maze of tools and terminology with very little explanation of how to succeed. In this session, Steve Robinson explains account-based marketing as a practice you can run with the software you already have, and with a simple, repeatable methodology. He’ll share the structure he’s used with repeated success across a variety of industries and the keys to a successful program. Whether you’re B2B or B2B2C, this program will finally give you clarity on what ABM is, if it’s applicable to your organization, and how to implement it.

Investment: 

  • Member/students: $0

  • Non-member: $5

We hope to see you there!

Event hosted in partnership with AMA Iowa

Date & Time

Thu, Aug 20, 2026 12:00 PM - 1:00 PM

AMA Minnesota Chapter

AMA Minnesota Mission

Connect. Learn. Grow.

To educate our members about the American Marketing Association (AMA), especially the benefits of belonging to the Minnesota Chapter, by creating indispensable opportunities to get involved in our marketing community. We will achieve this by supporting the most critical member benefits and add indisputable value to membership by producing must-attend programs, activities and events.

AMA Minnesota Vision

To be a vibrant, engaging community of marketers committed to supporting and expanding the marketing profession in Minnesota.  AMA Minnesota will deliver on this promise through communication, education and collaboration programs focused on membership value, professional development and serving as a nexus for the Minnesota marketing community.