Professional Development Series for Artists at Penland | 2 Day | In Person

  • May 4 - 5, 2024
  • Penland School of Craft | Northlight Building

    67 Doras Trail
    Bakersville, North Carolina 28705
Ticket Price $50.00 This event is now over

In Person | 2 Day Professional Development Series for Artists

Dates: Saturday, May 4 and Sunday, May 5, 2024

Location: Northlight Building Penland School of Craft

Time: 10am - 5pm each day

Saturday, May 4, 2024

Pricing: How to Confidently Price Your Work | 10am-12noon

This workshop will be led by an experienced accountant with proven formulas for pricing. We will take into account website fees, processing fees for POS systems, time spent on promotional materials(ie. Instagram posting, Facebook posting, etc.), personal budgets to create a pricing structure that makes sense for the way you work. Pricing systems will be discussed in detail, how to create appropriate pricing for retail, wholesale and commissioned projects. 

Catered Lunch 12noon-1:30pm

Photography Techniques for Artwork Documentation | 1:30pm- 4pm

Participants will learn simple techniques for using their cell phone or camera to take high quality images of their artwork or products for use on social media, marketing and websites. **Participants will need to bring their smartphone for use in this workshop.

Drinks and Mingling 4-5:00pm

Sunday, May 5th, 2024

Writing for Artists: Grants, Project Proposals and Applications | 10am-12noon

Applying to grants, creating project proposals, artists statements and product descriptions can all feel overwhelming. In this workshop we will review ways in which you can make this process streamlined and approachable - maybe even enjoyable!  We will discuss how to move through writing a grant application or project proposals and how to develop meaningful content for your website. 

Catered Lunch 12noon-1:30pm

Optimizing Your Online Presence | 1:30-4pm

We will cover  key principles to consider when thinking about and building your web presence. We will discuss website best practices, images, flow, layout and design. We will also address how to engage with a virtual audience via social platforms and newsletter campaigns.

Drinks and Mingling 4-5:00pm

Date & Time

May 4, 2024 10:00 AM - May 5, 2024 5:00 PM

Venue Details

Penland School of Craft | Northlight Building

67 Doras Trail
Bakersville, North Carolina 28705 Penland School of Craft | Northlight Building
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