Sales for Introverted Creatives With John Hornsby

  • May 9, 2024 2:00 PM - 4:00 PM
  • ZOOM

    Asheville, North Carolina
Ticket Price $10.00 Register Now

Sales for Introverted Creatives With John Hornsby

Thursday, May 9th | 2-4pm | Virtual via Zoom

Sales is all about relationships and managing expectations. We are all in sales, whether we realize it or not, like it or not. I’ll share some personal story around my start as an introverted artist and designer who was socially awkward, and how I overcame that to become a top-producing salesperson. How not being a salesperson can be your strongest asset in actually making sales, if you find your authentic voice, know your craft and get interested in the art and science of creative communication and psychology.

Though I have a framework for this including practical scenarios, it will be somewhat interactive and focus driven by preferences of those in attendance. We’ll be looking at the why behind methods from which you can build on. The first step is getting comfortable with being uncomfortable. We’ll do some of that, but I promise not to make it too scary.

This is not a talk about funnels, prospects, conversions and the like though that all is super important and we’ll touch on it. This is focused on communication tools and self work to overcome your internal roadblocks. Throughout this workshop, I'll be covering a range of topics that will help you become more effective at achieving your goals.

  • Defining Sales And Customer Service
  • Sales Objections,
  • Personal Styles
  • Stages Of The Sales Cycle
  • Common Challenges
  • Potential Solutions.


You’ll get a copy of the slide deck to include 

  • a list of common sales and communications “challenges” and how to deal with them.
  • A process map of the anatomy stages of a sales cycle, (what to communicate when, how and why) specifically tailored to creative work.


John Hornsby, Founder and Creative Director of Hornsby Creative and President of AIGA Asheville, is a seasoned expert in brand strategy and experience design. For over 25 years, he has been the force behind crafting compelling branded experiences that inspire and captivate. His strategy-first approach equips organizational leaders to seize opportunities, drive growth, and resonate authentically with their target audiences.

Distinguished by a rich background in special events, design and strategy, John shines in designing physical brand experiences and environments. He believes in the power of clarity and authenticity, fostering growth that aligns seamlessly with an organization's core values.

Outside the design studio, John can often be found exploring the trails of the majestic Great Smoky Mountains, with his family and canine companions.



Date & Time

Thu, May 9, 2024 2:00 PM - 4:00 PM

Venue Details


Asheville, North Carolina ZOOM
Mountain BizWorks
Mountain BizWorks is Western North Carolina's resource for small business success. We help entrepreneurs start, grow, and thrive through an innovative blend of lending and learning. When small businesses succeed, we all prosper.

Find more Mountain BizWorks Events and Business & Professional events in Asheville