Jim & Diane Steel, the founders of Innovative Outdoors, created the company as a way to take their personal passion for the outdoors to a new level. With a focus on selling and promoting new products that enhance the enjoyment of hunting & fishing, Innovative Outdoors is also committed to offering its customers a wide range of tested and proven products. As a family business, Innovative Outdoors hopes to inspire more women, more couples and more families to spend more time together in the outdoors.
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