The Marketing Journey for Sunrise Bank to Power of Purpose

  • We Work

    Capella Tower
    Minneapolis, Minnesota 55402
Ticket Price $10.00-$15.00 Register Now

What does it take to rebrand a business? Catherine Higgins Whitside knows and will share the process, timeline, communications and KPIs to measure success when you implement values-based marketing.   Join us for the conversation and stay for the appetizers and drinks at WeWork in downtown Minneapolis. 

Speaker: Catherine Higgins Whiteside, MBA, CDMP 

Catherine Higgins Whiteside is the Senior Vice President of Marketing and Communications at Sunrise Banks, based in St. Paul. She is responsible for creating and executing strategic marketing programs that build brand awareness and loyalty for Sunrise Banks and its mission to improve financial wellness for all. Catherine leads the creative, brand and performance marketing, internal/external communications, website and marketing analytics functions. 



  • 5:30pm  Welcome & Networking
  • 6:00pm  Presentation
  • 7:00pm  Wrap-up & Networking


  • Member: $10
  • Guest: $15

Sponsored by:

We Work

University of Minnesota

Venue Details

We Work

Capella Tower
Minneapolis, Minnesota 55402 We Work
AMA Minnesota Chapter

AMA Minnesota Mission

Connect. Learn. Grow.

To educate our members about the American Marketing Association (AMA), especially the benefits of belonging to the Minnesota Chapter, by creating indispensable opportunities to get involved in our marketing community. We will achieve this by supporting the most critical member benefits and add indisputable value to membership by producing must-attend programs, activities and events.

AMA Minnesota Vision

To be a vibrant, engaging community of marketers committed to supporting and expanding the marketing profession in Minnesota.  AMA Minnesota will deliver on this promise through communication, education and collaboration programs focused on membership value, professional development and serving as a nexus for the Minnesota marketing community.

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