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Description
Most entrepreneurs didn't start their business to become salespeople. But growth requires getting comfortable with conversations about money, value, and what you actually do. Join us for a workshop that introduces a consultative framework that helps you sell without feeling like you're selling. This lunch & learn event held at the UCF Business Incubator in Heathrow is presented by Chance Sweat of Foundry Leadership.
You'll learn how to:
- Stop Pitching – Shift from listing features to diagnosing real problems (so you feel like a consultant, not a huckster)
- Pick a Framework – Select and use a simple visual mental tool that shows clients how your solution moves them from current pain to future goal
- Price with Confidence – State your fee clearly, without apologizing or over-explaining
No aggressive tactics. No cheesy closes. Just a practical approach for people who'd rather focus on doing great work than convincing people to buy it.
Meet the Presenter:
 | Chance is a sales executive turned entrepreneur who has spent nearly a decade mastering the art of revenue generation, from building a $35M+ national healthcare portfolio to acquiring, scaling, and successfully exiting a Main Street service business. A self-described "reluctant salesperson," Chance understands that many entrepreneurs resist the sales process despite it being critical to business survival. He prefers to take practical approach to sales for founders who'd rather focus on their craft than their pitch. |
Date & Time
Thu, Jan 22, 2026 12:00 PM - 1:00 PM
Venue Details
UCF Business Incubator - Seminole County
1055 AAA DriveHeathrow, Florida 32746
