Description
Kick Off the New Year in Style!
How It Works
Check In & Grab Your Gear: Head to the Downtown Square starting at 2:00 PM to present your ticket/receipt and receive your official 2027 commemorative wine glass, keepsake bag, and event map.
Sample Across Downtown: Take your glass and explore over 40 participating downtown merchants and boutiques.
Sip & Shop: Each store features selected wines—offering a wide variety of whites, reds, rosés, and sweet selections—so you can sample your way through town while discovering unique local shops!
Ticket Information
Early Bird Tickets (Through Dec 31): $35
General Admission (Jan 1 – Jan 15): $40 (Available online and at participating downtown merchants)
Event Day (Jan 16): $45 (Available online and at check-in, unless sold out)
Gift Tip: Tickets make wonderful holiday gifts! Secure yours early before the event sells out.
Event Day Details
Check-In Location: Downtown Courthouse Square (S Baylor & E Alamo St.)
Check-In Hours: Begins at 2:00 PM
Please bring your online digital/printed receipt or purchased ticket to the main check-in tent on the Square. There, you’ll receive your:
Official 2027 Commemorative Wine Glass
Event Shopping Bag & Passport Map
Age-verified Wristband (*Required to participate)
*Must be 21+ to participate in wine tastings. Please bring a valid photo ID to check-in.
All sales are final.
Date & Time
Sat, Jan 16, 2027 3:00 PM - 7:00 PM