Client Highlights

Bnei Akiva – ticket tiers with a optional extra tickets.

  • Vikram Bodas
    by Vikram Bodas • January 22, 2016

Vikram, Head of Growth and Co-Owner at SimpleTix, brings a performance marketing background from SeatGeek and early stage startups to SimpleTix’s partnership and growth efforts. A lifelong live event enthusiast, he’s focused on expanding the tools organizers rely on to connect with their audiences.

Dynamically a number of tickets based on price tier

SimpleTix’s complimentary ticketing system gets compliments from Bnei Akiva!
Bnei Akiva is the largest religious Zionist youth movement in the world. SimpleTix is honored to help Bnei Akiva’s Los Angeles wing power Erev Gevura, 2016. Erev Gevura is the centrepiece of Shavua Gevura: A Week of Jewish Heroism. Erev Gevura highlights an inspiring Israeli individual/organization to an audience whose tickets help sponsor Bnei Akiva of Los Angeles’ core youth-oriented programs through the year.

The Erev Gevura event, like many other of Bnei Akiva of Los Angeles’ events, has a tiered pricing system for admission. General admission tickets cost $150, and Benefactor passes go up to $10,000. The organization was keen to reward big ticket-purchasers with complimentary tickets. However, they also wanted to differentiate how they rewarded a ‘Benefactor’ who paid $10,000 for a ticket, versus, say, a ‘Supporter’ who paid $3,000.

SimpleTix’s powerful customization capabilities let the organization easily offer 8 free tickets to Benefactors who paid a $10,000 admission; 6 free tickets to Patrons who paid $5,000 to attend the event, and so on. A few clicks on SimpleTix’s event registration & eticketing app let Bnei Akiva of Los Angeles set up a total of 5 different price-tiers, which were each rewarded with a different number of complimentary tickets!

Users who purchased tickets to the event via SimpleTix automatically had the appropriate number of complimentary tickets added to their cart at the time of checkout. Users were then prompted to choose how many of their free tickets they’d like to redeem. In this way, SimpleTix’s unique registration format ensured that Bnei Akiva of Los Angeles minimized wastage from unused complimentary tickets. This in turn helped them fill more seats at the Erev Gevura event, which, in 2016, will honor the important work done by the Israeli Water Innovation Organization.

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