Articles

July 28th, 2022
Refunds Don’t Have To Be a Nightmare With...
Whether you're canceling an event or issuing a one-off refund, giving revenue back to the customer is the last thing any event organizer wants to do. Most event ticketing apps don't make it easy. Apps like Eventbrite use their own internal payment infrastructure, which makes processing refunds a long, drawn-out hassle. As a result, you're left facing an impatient customer who wants their money. They'll blame you if they have to wait weeks or months for their refund. What if you could issue a refund instantly, without actually losing ticket revenue? Square gift cards let you do just that: protect your profits and protecting the customer's experience. It is almost impossible to foresee all of the situations that may trigger a need to issue a refund from your event ticketing platform. Events can be canceled for any number of causes beyond your control. Some examples include: Weather incidents Performer cancellations Supply chain equipment shortages Facilities or maintenance issues Labor unrest or strikes Ever-changing health and safety mandates These are large-scale incidents that may lead to your event being canceled altogether, resulting in mass refunds. Other instances could arise on the individual level that may cause you to issue a refund. Perhaps an event attendee was dissatisfied because of issues with the facility or a negative customer experience. You may also issue a refund in the interest of public health if your policies state that a refund is permitted due to COVID-19 exposure. Or you may just have a very liberal policy with ultimate customer flexibility as to event dates, specific event interests, and so on. Whatever the reason, your refund workflow will not only be easier with Square’s gift card integration, but it will also be more...

July 26th, 2022
7 Ways to Sell More Merch at Your...
With Halloween right around the corner, now is the time to start gearing up your haunted house plans. These fun and fright-filled attractions draw hundreds of attendees every year, and they require a thousand details to engineer. In addition to marketing, hiring and training, decorating, event ticketing, and the myriad of other matters to attend to, it's easy to let merchandising and your gift shop fall to the bottom of the list. But this is an important revenue stream often already supported by your event registration tool. By leveraging these systems and following the tips below, you can sell more merch at your haunted house attraction this autumn. Haunted House Gift Shops and Merchandising Across the nation, haunted houses are major fall destinations, and there’s a reason that nearly every haunted house attraction has a gift shop or a merchandising stand. Once your attendees are on-site at the haunted house event site, this is the perfect opportunity to level up their experience and sell them some merchandise. Once they’re in the attraction, having a great time, and with cash in hand and ready to spend, allow them to purchase commemorative merchandise. Not only does a souvenir t-shirt or beverage cup help them recall their event experience in horrific detail, it provides a high-visibility and long-lasting marketing opportunity for your future haunted house events. While event ticketing to your haunted house may be your primary revenue source, it shouldn’t be the only opportunity you focus on. Concessions and refreshments (maybe even some spooky-themed) often bring in the majority of a themed event’s revenue, but a much greater source of income comes from selling merchandise to the captive audience at your attraction. And all three of these revenue streams can be tied to the same platform, negating the hassles of...

June 22nd, 2022
Planning your Haunted House Event: save yourself some...
There are enough spooks and scares involved in creating a Halloween-themed Haunted House Event; don’t let your ticketing platform add to the gloom! Having a platform that integrates flawlessly with Square technology is a solution to your night-before-the-event nightmares. With so many Eventbrite alternatives on the market, it’s hard to know which one will integrate best with your haunted house. With all the steps involved in executing a perfect Halloween event, it's a relief to at least not have to fret over your ticketing solution. Planning your Haunted House Event with a Square integrated ticketing system will save and protect you from things that go bump in the night and other event pitfalls. Planning a Haunted House Attraction With over 4,000 paid Haunted House events in the nation, it is easy to see that these are crowd-drawing attractions. Before you dive headfirst into your future haunted house experience, here are a few top-level things to consider. Find a great location. Depending on your location (urban, suburban, or rural), there may be a local space that lends itself as the focal point of your haunted attraction. Corn mazes evoke the mood of the season, and everyone loves the spooky feeling of being lost in the silky confines of the maze. But this feature likely won’t work in an urban environment. Consider the option of warehouse space; maybe a haunted and (fake) bloody derelict meat-packing slaughterhouse plant could be crafted? Or is there a seldom-used institutional space like an old school or health-care facility that could be transformed into a creepy-vibe location? Let your imagination take you to some scary places as you look through Craigslist or other mid-term rental options. Logistics are key. Once you find your perfect creepy location, what are the logistics involved? Is the location safe? Is there...

May 13th, 2022
Top 5 Advantages of Eventbrite Competitors
High name recognition does not guarantee a quality product or impressive customer service. Though the Eventbrite ticketing platform has a widely recognizable name, it also falls far short of providing a streamlined ticketing experience and responsive service. Eventbrite competitors outdo its performance by offering unique and highly beneficial features. These features improve your profitability and your efficiency on the day of the event. These ticketing platforms also provide helpful human support when you need it. Eventbrite alternatives include options that improve your ability to organize, run, and market your events. For example, SimpleTix partners with Square to offer unique advantages to you and your customers. Eventbrite alternatives offer highly customized ticketing software for nonprofits, tourist destinations, large-scale one-off events, agritourism sites, and many others. Whether you are organizing a one-day outdoor event, hosting ongoing activities that require ticketing, or putting together a festival, your ticketing platform should provide flexibility, efficiency, and profitability. Eventbrite competitors provide all of these, along with easy access to customer service. Event organizers who want to put on well-run, memorable, and profitable events seek out Eventbrite competitors for their ticketing platforms. Read on to discover the SimpleTix features that make it possible to put on excellent, profitable events. 1. Instant payouts Every event organizer is familiar with the inevitable sinking feeling as funds flow out during the planning process. SimpleTix prevents this by enabling you to finance your event as you go. Thanks to a partnership with Square, SimpleTix offers instant payouts to event organizers. Square is the most comprehensive point-of-sale system on the market and is designed to be functional and user-friendly for businesses of all sizes. Instant payouts allow you to fund your event as you plan by paying you immediately for ticket sales, merchandise, and concessions. In this way, Eventbrite competitors make your...

August 2nd, 2022
3 Reasons Why Timed Entry Ticketing Sucks &...
Over the past few years, timed entry has become an essential feature in ticketing apps like Eventbrite. Obviously, the pandemic necessitated timed entry as a way to control the volume of guest traffic and comply with social distnacing and other health guidelines. But even beyond the COVID context, timed entry can help protect your staff from being overrun. Knowing when visitors are coming allows venues to allocate resources appropriately, and setting capacity limits to each timeslot can ultimately create a better, less-crowded experience for guests. However there's an open secret about timed entry ticketing that organizers refuse to acknowledge: It sucks. Timed entry ticketing really really sucks. But it doesn't have to. Timed entry kills spontaneity Timed entry coordination can kill the anticipation, the spontaneity, or even the fun of an event. Maybe you and your friends want to have a meal—maybe a drink—and just chat for a while before attending the main attraction of the evening. Timed entry can kill all of the free-flowing ideas; all of a sudden you’re on a rigid, scheduled plan, with 45 minutes for dinner, 15 minutes for a quick drink, and a deadline to be at the gates of the event by 7:00 or bust! There’s not much pleasure or relaxation in that. Additionally, it’s hard to give a timed entry ticket as a gift. What if the selected time slot doesn’t work for the recipient’s schedule? Timed entry kills the spontaneity of a last-minute event surprise. Apps like Eventbrite may claim their timed entry feature offers more flexibility, but that's unlikely. If customers want to change their day or timeslot, they have to reach out to your staff who can alter the ticket details in your management system. SimpleTix allows customers to change their own ticket date and timeslot, but they still...

July 28th, 2022
Refunds Don’t Have To Be a Nightmare With...
Whether you're canceling an event or issuing a one-off refund, giving revenue back to the customer is the last thing any event organizer wants to do. Most event ticketing apps don't make it easy. Apps like Eventbrite use their own internal payment infrastructure, which makes processing refunds a long, drawn-out hassle. As a result, you're left facing an impatient customer who wants their money. They'll blame you if they have to wait weeks or months for their refund. What if you could issue a refund instantly, without actually losing ticket revenue? Square gift cards let you do just that: protect your profits and protecting the customer's experience. It is almost impossible to foresee all of the situations that may trigger a need to issue a refund from your event ticketing platform. Events can be canceled for any number of causes beyond your control. Some examples include: Weather incidents Performer cancellations Supply chain equipment shortages Facilities or maintenance issues Labor unrest or strikes Ever-changing health and safety mandates These are large-scale incidents that may lead to your event being canceled altogether, resulting in mass refunds. Other instances could arise on the individual level that may cause you to issue a refund. Perhaps an event attendee was dissatisfied because of issues with the facility or a negative customer experience. You may also issue a refund in the interest of public health if your policies state that a refund is permitted due to COVID-19 exposure. Or you may just have a very liberal policy with ultimate customer flexibility as to event dates, specific event interests, and so on. Whatever the reason, your refund workflow will not only be easier with Square’s gift card integration, but it will also be more...

July 27th, 2022
Event Ticketing Features for Farms
Caramelized apples, hay rides, pumpkin patches, and corn mazes with a few spooky scares are seasonal traditions for many families. And these are just some examples of the many events you might host at your farm operation. With so many operational farms leveraging their acreage into functional event space, you need to have a flexible, user-friendly event ticketing platform that supports your events, concessions, merchandising, and other add-ons. The seasonal offerings you host may be varied and distinct, but at the core of it all is centralized event ticketing software. Flexible, just like your farm. By themselves, farms offer unique event experiences for members of your local community and tourists to the area, but there are time-of-the-year considerations for farm events, too. As an operations or event manager at a productive farm, you understand the changing of the seasons and the different expectations your event attendees will have throughout the year. No one picks berries in October, and pumpkins aren’t picked over in May. You need event ticketing software that is adaptable and customizable to all the different event types you may host throughout the year. With SimpleTix, event venues can offer varied ticket types and unique upsells that correlate to different experiences and special events. You can create as many different types of event tickets or upsells as you want. If timed entry or peak/ off-peak ticket pricing will work best with your event operations, the platform can accommodate that. Another example might be an add-on highlighting different campfire locations around the farm that offers food upsells like smores to your attendees. Upsell addon-ons costs the venue no extra fees and could show a dramatic increase in revenue for the farm. Maybe you want to rent blankets for your summer concert series, provide a make-your-own-lemonade basket,...

July 26th, 2022
7 Ways to Sell More Merch at Your...
With Halloween right around the corner, now is the time to start gearing up your haunted house plans. These fun and fright-filled attractions draw hundreds of attendees every year, and they require a thousand details to engineer. In addition to marketing, hiring and training, decorating, event ticketing, and the myriad of other matters to attend to, it's easy to let merchandising and your gift shop fall to the bottom of the list. But this is an important revenue stream often already supported by your event registration tool. By leveraging these systems and following the tips below, you can sell more merch at your haunted house attraction this autumn. Haunted House Gift Shops and Merchandising Across the nation, haunted houses are major fall destinations, and there’s a reason that nearly every haunted house attraction has a gift shop or a merchandising stand. Once your attendees are on-site at the haunted house event site, this is the perfect opportunity to level up their experience and sell them some merchandise. Once they’re in the attraction, having a great time, and with cash in hand and ready to spend, allow them to purchase commemorative merchandise. Not only does a souvenir t-shirt or beverage cup help them recall their event experience in horrific detail, it provides a high-visibility and long-lasting marketing opportunity for your future haunted house events. While event ticketing to your haunted house may be your primary revenue source, it shouldn’t be the only opportunity you focus on. Concessions and refreshments (maybe even some spooky-themed) often bring in the majority of a themed event’s revenue, but a much greater source of income comes from selling merchandise to the captive audience at your attraction. And all three of these revenue streams can be tied to the same platform, negating the hassles of...
Our Trending Articles

April 27th, 2018 - Aron Kansal
Event Donations – Now Available!
Collect donations on your event page This is a feature that event promoters have been asking about for years. Previously, you could only add pre-set donation tiers to the shopping cart page. We heard feedback that this was too late in the registration process to be effective, and that the pre-set tiers did not work for everyone. We now offer the ability you to list one or more donation types on your page. Here's an example: Just like a ticket type, you can give the donation box a title and a subtitle. This allows you to let your prospective donors know exactly where their money is going. This is a great way for sports teams and other volunteer organizations to collect donations at the same time they are selling tickets to games or events. Click here to see a live example of an event registration form with donations. The Vaulter Club in California is using this feature for an upcoming clinic featuring world champion track and field coach Scott Kendricks. Kendricks coaches world-class athletes and will share what he's learned with the Vaulter Club community. The donations box on the event registration page allows patrons to make a donation to keep the club moving forward and support its other activities. The Vaulter Club provides poles and vault pits for its members to use. The club also offers private lessons and travel to events in other areas. Member dues and donations help make these activities happen while keeping the cost low for everyone involved.
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April 6th, 2018 - Jenna Spinelle
Brew Angels Use Discount Codes for Homebrew Club Members
As craft beer's popularity continues to grow in the U.S., so too does the popularity of home brewing. Like many things in life, home brewing is better done with friends by your side; homebrew clubs are a great way to do just that. The Brew Angels Homebrew Club in Stockton, California has brought homebrew enthusiasts together for more than a decade. The club hosts monthly events where members come together to brew beer, share a meal to go with that beer, and raise money for the community. Many Brew Angels events are open to the public and to club members, with members receiving a discount on tickets. The group needed a way to keep track of those discounts without a lot of manual processing or tracking who was a member and who was not. SimpleTix discount codes provided just the solution they were looking for. Discount codes can be hidden so that they're only visible to members uploaded through a spreadsheet or through automatically-generated discount codes. Codes can be set up for any event in SimpleTix and customized based on membership tiers or other categories. For example, you might have one group that receives $10 off each ticket and another group that receives $5 off each ticket. All it takes is a few clicks to set that up and send the codes to your members. Once the codes are generated, they can be distributed to members and applied on the site just like any other promotional code. Codes can be set to used only one or multiple times and can be applied for any amount off of the regular ticket price. Even the title of the discount code and the text around it can be customized to meet your needs and adopt the language your group uses. This adds a more personal feel to the process rather than going through a generic, one size fits all system. The Brew Angels generated hundreds of codes at once that were emailed to their members for their annual St. Patrick's Day fundraiser. Emails are sent through SimpleTix with the code automatically filled in. Another cool idea for the brewing community would be to send the list of codes to a printer and have them added under bottle caps, much like the codes soda manufacturers used to use. Like a lot of things in SimpleTix, the possibilities are only limited by your imagination. Check out this video for more information on how you can use discount codes for your next event.
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April 5th, 2018 - Jenna Spinelle
Use Simpletix to Manage Multiday Event Registration
Now is the time of year when many people start making summer vacation plans. It's also crunch time for camp management professionals as they scramble to get a registration website up and running for the new season. Sound familiar? If your organization hosts multi-day camps or other types of events, you know how important it is to make registration as seamless as possible for your customers. Managing these events is complicated from an organizational standpoint, SimpleTix allows you to keep track of all your important details in one place. Fastlane Daytona recently used our multi-day discount feature to manage registrations for its Bike Week Campground event, which is held during Daytona Bike Week each year. At this event, a regular price RV spot is $60 per night. If someone buys a spot for five consecutive nights, the price drops to $55 per night. If the spot is purchased for all 10 nights of Bike Week, the prices is further reduced to $50 per night. That sounds complicated, but SimpleTix makes it easy to set up these discounts and keep track of them to ensure that each spot is being utilized to its fullest potential. All a potential customer has to do is select the spot they want and the number of days they want it; SimpleTix takes care of the rest. Behind the scenes, the discount is set up using the premium Discount feature in SimpleTix. Just set choose discount amount and how it should be applied and it will automatically be applied to your event: The Lanier Island Poker Run has also used this feature to manage registrations for this multi-day event held each summer. The possibilities for discounts are only limited by your creativity. Anyone who manages a camp or other multi-day event can use SimpleTix to take the hassle out of tracking attendance and payment. The less time you have to spend on these administrative tasks, the more time you can spend on the things you enjoy about camp management — working with campers and preparing your campsite to host another season full of visitors.
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July 27th, 2022
Event Ticketing Features for Farms
Caramelized apples, hay rides, pumpkin patches, and corn mazes with a few spooky scares are seasonal traditions for many families. And these are just some examples of the many events…

July 4th, 2022
Your CRM as an Event Planning Tool: 4...
Hosting events is part of many nonprofits’ fundraising strategies and for good reason. A well-run event can grant your nonprofit a variety of benefits, from earning donations and building supporter…

June 22nd, 2022
Planning your Haunted House Event: save yourself some...
There are enough spooks and scares involved in creating a Halloween-themed Haunted House Event; don’t let your ticketing platform add to the gloom! Having a platform that integrates flawlessly with…

May 24th, 2022
See How a SimpleTix User Created a Bloomerang...
Whether you’re hosting a film festival, concert series, or launch party, event ticketing is an important part of the big day. Successfully selling tickets to your event ensures you have…
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