Coupon Vouchers Make Reselling a Breeze
-
by
Vikram, Head of Growth and Co-Owner at SimpleTix, brings a performance marketing background from SeatGeek and early stage startups to SimpleTix’s partnership and growth efforts. A lifelong live event enthusiast, he’s focused on expanding the tools organizers rely on to connect with their audiences.
Ticket vouchers provide a great opportunity to partner with business and other organizations to promote your events. But managing those vouchers can be a pain if you do not have the correct tools and process in place.
The promo code feature in SimpleTix makes reselling a piece of cake — no matter if you are talking about 10 tickets or 10,000 tickets.
Here’s how one of our clients used promo codes to boost attendance and increase their event’s footprint in the community:
The Bronner Bros. International Beauty Show is the largest multicultural/multi-textural hair tradeshow in the United States.
More than 30,000 people attend this event held over three days in Atlanta each year.
The lineup includes competitions, professional education classes, and even musical performances.
The show’s organizers partnered with hair salons around Atlanta to sell tickets. With so many attendees, keeping track of these third party sales would be a nightmare to do manually.
SimpleTix streamlined the process for the show and its attendees.
The SimpleTix Process
Bronner Bros. used the coupon voucher feature in SimpleTix to generate a list of unique codes. A sample code is: 2d762a79c7. The codes were sent to a print shop and printed on scratch off cards that were placed at the salons.
Clients purchased registrations at a participating salon and received a scratch off card when they did. Then, all each recipient had to do was visit the registration website listed on the card and enter their code at checkout. SimpleTix recognized the code and calculated a $0 registration fee.
Like any other purchase, tickets were emailed right away and the registrant was added to the attendee list to receive email and SMS updates about the event. When it was time to enter the tradeshow, they scanned their tickets just like any other attendee
SimpleTix tracked every code that was redeemed to prevent them from being used again, and the tradeshow coordinators could access a report on how many of the codes were used.
Other Uses
This is just one example of how the coupon voucher feature can be used. It is a great way to partner with outside sellers and increase marketing opportunities for your event.
Vouchers also work well in places where credit cards are not widely used. Sellers can take payment in cash and the voucher is tied back to SimpleTix.
Codes can be used on more than just printed material. Once generated, codes can be added to email messages, set to display on a website, or whatever else you can think of.
You are limited only by your imagination. Email us at support@simpletix.com today for a consultation on how these vouchers can you help spread the word about your event.
Latest News
Related Articles
Season Ticket Software for Fall 2026: Subscriptions, Reserved Seating & Renewals
-
by
Fall subscription sales are the single biggest revenue moment for most performing arts organizations. Season packages, member renewals, and early access windows all open between July and September. So the season ticket software you pick this summer decides how the fall series actually sells. This guide covers what season ticket software needs to do in 2026, how to configure it for a theater, symphony, or concert series, and what SimpleTix costs for season-driven event programs. What season ticket software actually needs to do Selling season tickets is nothing like selling single-event tickets. First, one subscriber buys 4 to 20 events in a single package. Second, seats need to lock across the entire season. Third, renewals from prior subscribers happen weeks before the general public gets access. And fourth, add-ons like parking, pre-show dinner, and backstage passes attach to the subscription, not the event. So the operational checklist for season ticket software looks like this: Season pass or subscription products that group multiple events into one purchase Reserved seating with locked seats across the whole season, so the subscriber sits in the same seat every night Priority access windows for existing subscribers before general on-sale Payment plans or full-payment options so patrons can split large subscription costs Renewal workflows that let last year's subscribers re-up with one click Comp ticket management for donors, sponsors, and press seats Membership tiers with different pricing, benefits, and priority access Reporting by subscriber, not just by event If your current tool cannot handle these, you are probably running Excel spreadsheets on the side and losing renewals every year. What is season ticket software? Season ticket software is a ticketing platform designed to sell multi-event packages (season subscriptions) alongside individual tickets, with reserved seat continuity, subscriber priority access, and renewal workflows built in. The core difference...
Holiday Event Ticketing Software: Timed Entry, Reserved Seating & Capacity Control for...
-
by
If you run a holiday event, you are booking dates now. So the ticketing platform you pick this month determines how November and December actually go. This guide covers what holiday event ticketing software needs to do in 2026, how to configure it for the season crunch, and what SimpleTix costs for holiday events of any size. What holiday event ticketing software needs to do Holiday events compress a whole year of sales into six weeks. First, most tickets sell in a 4 to 8 week window between mid-November and January 1. Second, weather cancels outdoor events without warning. Third, family groups buy 4 to 8 tickets in one order, not 1. And fourth, capacity is measured per time slot, not per venue. So the ticketing checklist for holiday operators looks like this: Timed entry with per-slot capacity for drive-throughs, walk-throughs, and Santa visits Reserved seating for holiday theater, Nutcracker, and holiday concerts Group and family bundles so a family of six is one checkout, not six Fast scanning at the gate, including offline mode for cold outdoor venues Waitlists for when peak-hour slots sell out Add-ons for hot chocolate, photo packages, VIP tiers, and holiday merch Automated email reminders so guests do not forget their timed slot Same-day payouts to fund the season's operational costs If your current tool cannot do all of that, October is too late to switch. Move now. How do timed entry tickets work for holiday events? Timed entry lets you release a fixed number of tickets per time slot (typically every 15 or 30 minutes) so guests arrive in waves instead of one 6pm surge. For a Christmas light drive-through with a 45-minute route, that usually means 30 to 60 vehicles per 15-minute window. Over a 5-hour evening, you can process 600 to 1,200...
Eventbrite Pricing 2026: Fees, Refunds & What’s Actually Changed
-
by
Eventbrite pricing 2026 is a lot for event organizers to sort through. There are longstanding policies that quietly cost paid-event operators real money, and there is genuine news under new ownership. This guide covers what the fees actually cost you today, what actually changed under the Bending Spoons acquisition, and how the alternatives compare on real numbers. Below is the honest breakdown, sourced to Eventbrite's own pricing page and SEC filings. Eventbrite pricing 2026: current fee structure As of 2026, Eventbrite charges 3.7% + $1.79 per paid ticket for the service fee, plus 2.9% for payment processing. In-person sales carry a $1 + 2.9% fee. There is no per-ticket fee cap. For a quick benchmark of total organizer-side fees: On a $25 ticket, fees total about $3.44 (13.8%) On a $50 ticket, fees total about $5.09 (10.2%) On a $100 ticket, fees total about $8.39 (8.4%) On a $500 ticket, fees total about $34.79 (7.0%) On a $1,000 ticket, fees total about $67.79 (6.8%) The fees scale with ticket price with no ceiling. That is the story for anyone selling premium tickets, season passes, VIP tiers, or corporate packages. Eventbrite pricing 2026: no per-ticket fee cap Eventbrite does not cap total ticket fees. This has been true since 2018, when Eventbrite removed the previous cap during its IPO. For most organizers selling everyday tickets ($20 to $50), the absence of a cap rarely comes up in the math. But for organizers selling premium tickets, the uncapped structure translates into real per-event cost. Take a conference selling three ticket tiers on Eventbrite: $150 general admission: fee about $12.34 (8.2%) $400 VIP ticket: fee about $27.09 (6.8%) $800 sponsor ticket: fee about $50.90 (6.4%) For a 200-person conference with a mix of GA and VIP tickets, that translates into hundreds of dollars...