Ticket vouchers provide a great opportunity to partner with business and other organizations to promote your events. But managing those vouchers can be a pain if you do not have the correct tools and process in place.
The promo code feature in SimpleTix makes reselling a piece of cake — no matter if you are talking about 10 tickets or 10,000 tickets.
Here’s how one of our clients used promo codes to boost attendance and increase their event’s footprint in the community:
James Bronner and Aron Kansal (SimpleTix CEO)
The Bronner Bros. International Beauty Show is the largest multicultural/multi-textural hair tradeshow in the United States.
More than 30,000 people attend this event held over three days in Atlanta each year.
The lineup includes competitions, professional education classes, and even musical performances.
The show’s organizers partnered with hair salons around Atlanta to sell tickets. With so many attendees, keeping track of these third party sales would be a nightmare to do manually.
SimpleTix streamlined the process for the show and its attendees.
The SimpleTix Process
Bronner Bros. used the coupon voucher feature in SimpleTix to generate a list of unique codes. A sample code is: 2d762a79c7. The codes were sent to a print shop and printed on scratch off cards that were placed at the salons.
Clients purchased registrations at a participating salon and received a scratch off card when they did. Then, all each recipient had to do was visit the registration website listed on the card and enter their code at checkout. SimpleTix recognized the code and calculated a $0 registration fee.
Like any other purchase, tickets were emailed right away and the registrant was added to the attendee list to receive email and SMS updates about the event. When it was time to enter the tradeshow, they scanned their tickets just like any other attendee
SimpleTix tracked every code that was redeemed to prevent them from being used again, and the tradeshow coordinators could access a report on how many of the codes were used.
This is just one example of how the coupon voucher feature can be used. It is a great way to partner with outside sellers and increase marketing opportunities for your event.
Vouchers also work well in places where credit cards are not widely used. Sellers can take payment in cash and the voucher is tied back to SimpleTix.
Codes can be used on more than just printed material. Once generated, codes can be added to email messages, set to display on a website, or whatever else you can think of.
You are limited only by your imagination. Contact us for a consultation on how these vouchers can you help spread the word about your event.