Lanier Islands has been using SimpleTix to sell tickets online for four years now. They sell tickets for Beach Access, Winter Activities, and Summer Concerts throughout the year.

They recently began selling gift cards during the holiday season.  Each gift card is physically mailed out to the buyer by a an order fulfillment department. This department is different from the events department so they do not normally access the SimpleTix system.

At SimpleTix many of our clients have unique business requirements. To support the special cases, we built-in a feature called “web hooks”. Using
web hooks we can setup all of the business rules and processes without effecting the core SimpleTix platform.

For Lanier Islands we setup a web hook that scans each order to see if it contains a gift card.

When an order is found to contain an a gift card we email the order fulfillment team. This email contains the specific gift cards to mail as well as the shipping address.