You know that your job as an event promoter begins long before you open your doors – but did you know it requires you to think just like your attendees? While you may think that your upcoming event is a must attend, they won’t know about it until you start promoting. These days the vast majority of that promotion starts with setting up your event website and getting connected on social media.

It makes sense – that’s where your audience is. People are using their phones constantly to stay in touch with friends, get the latest news, handle financial transactions and – hopefully – sign up to attend your event.

However, if you’re a promoter that needs to use physical wristbands and badges at your location, you may wonder how to merge your need for online ticket sales with the desire to have bands and badges to identify attendees.

When you partner with SimpleTix’s online ticketing software, it’s easy to deliver the needs and wants of your attendees. This creates a successful and more profitable event. It’s a matter of relying on the SimpleTix solution on your website to handle ticket sales, and then your event ticket takers at the door for distributing the right gear.     

For attendees, the process is simple:

• They buy their ticket online and get confirmation via email or text.
• At the door, they show their eticket confirmation to get it scanned by the ticket taker.
• They receive the level of paid access programmed into their badge or wristband.

What makes this process even easier is that they don’t have to bring their ticket in on the second day. They just show up with their event gear and are permitted to enter.

Using SimpleTix with wristbands and badges can help you deal with multiple levels of attendees. For example, you can have a certain colored label for 21 and over attendees and one for general admission. You could also, using RFID technology, have wristbands or badges with credit for drinks and food. Attendees can prepay for their entrance ticket plus credits, and then work off their credits at the event.

There’s less cash involved, so your event staff can focus on vending without making change (and avoid attracting thieves). This technology also frees up attendees to have a good time instead of worry about carrying money. To encourage these credit wristbands, you can offer a discount for early purchases on your website or have promo codes for extra credits.

As a promoter, using this type of combined approach – online ticket sales and prepaid credits – gives your attendees what they want, and also puts money in your account to help you pay for event costs.

Integrating online ticketing with physical wristbands and badges can help you maximize your options – and your event sales. Visit www.simpletix.com to learn how to make online ticketing easy for you and your attendees.