A few years ago, we began working with Lanier Islands, one of the most visited lakeside destinations in Georgia, to help them drive more visitors and improve cash flow for their 1500-acre resort on Lake Lanier. Lanier Islands had a few problems with their event ticketing software and they asked the SimpleTix team to help.     

When we first started working with Lanier Islands, they were using EventBrite for their live ticketing system. But this system didn’t offer them the customization flexibility that they needed for their ticketing. Their cash flow was limited by a system that didn’t allow them to immediately receive revenue from ticket sales. Additionally, there was an average $10 fee per ticket. This hindrance made it difficult to cover operating costs for live events and significantly decreased their profits.

Lanier Islands had a wide variety of ticketing needs, so the easily customizable SimpleTix ticketing software platform was the best option for them. We worked closely with their team to quickly help them set up a comprehensive ticketing system to sell all of their services at a flat rate of $.99 per ticket, including:

• Resort memberships with special pricing promotions – increasing online membership sales
• Boat docking reservations with a live dock reservation calendar – streamlining the reservation process, which previously required visitors to call the office so that staff could check the reservation calendar
• Parking passes that can be scanned using our mobile app – giving staff more mobility throughout the resort since no computers are necessary
• Daily beach access passes – making it easier than ever for visitors to get their passes and get right down to the business of having fun
• Live music event ticketing – making the event management process a breeze for the resort staff and increasing event ticket sales with a better user experience for attendees

Brand consistency is important for businesses in every industry, but for luxury resorts – it’s even more crucial. Another challenge for Lanier Islands was that when they were using EventBrite for their ticketing software, they were unable to control their customers’ experience with their brand because EventBrite would add all of their customers to its mailing list. This meant that Lanier Islands’ customers would start receiving unwanted emails from EventBrite, sometimes even advertising competitors of Lanier Islands!

Fortunately, we were able to solve this problem easily by offering a customizable solution that was branded specifically for Lanier Islands. SimpleTix never collects the email addresses of our clients’ customers to use for our own advertising purposes.

Since implementing our ticketing solutions three years ago, Lanier Islands has been very pleased with the results.

According to Jason Marlowe, Senior Marketing Manager for Lanier Islands, “With SimpleTix, we actually receive the money once the transaction is complete. No more waiting. We also required much more flexibility with our ticketing, which SimpleTix has delivered on over and over again. Since making the switch to SimpleTix, the sky has been the limit. Whenever we have a new idea about expanding our ticketing services, SimpleTix has worked with us to come up with a solution every time.”

With the flexibility that our event ticketing software provides, successful results like these have been achieved for our clients in the resort, non-profit, conference, music, and live event industries all over the country.

Register for your FREE trial and see for yourself how much more profitable your events can be by using the right ticketing solution!