How the Right Ticketing Solution Can Create a Better Gameday Experience
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Riley Manning has worked as a travel and entertainment writer for more than 10 years. Today, he writes about unique events and the technology that helps make them happen.
The right ticketing solution can make the difference between your fans’ gameday experiences being memorable or worth forgetting. In this article, we’ll show you how our Eventbrite alternative can make your gameday operations easier and more efficient while increasing your fans’ satisfaction with their minor league game day experience.
Learn how you can use SimpleTix to:
- Offer season passes
- Pre-sell individual game tickets
- Upsell concessions and merch
Effectively deploying your event ticketing software can lead to increased attendance at minor-league games. Moreover, cohesive communication between ticket sales and service staff can also keep customer satisfaction at an all-league high. By deploying the right Eventbrite alternative, your ballpark leverage growth and customer loyalty, too.
Season Passes
With the right Eventbrite alternative ticketing software, you can offer your fans a myriad of ticketing options that fit their schedule and lifestyle best.
Full-season tickets are the obvious option, and a fruitful segment to market to. Full-season ticket holders tend to spend more money at the arena buying food, snacks and drinks, team merch, and other upsells.
But not all fans are looking to attend every single home game, some want options to attend multiple games throughout the season without the hassle of buying multiple individual tickets. Try offering your fans varied ticket packages that allow you to provide different bundles of tickets and other up-sells to your guests.
Establishing a consistent revenue stream can also be achieved with half-season and event quarter-season ticketing packages. Presenting these options to your ticket purchasers is an easy option with SimpleTix’s event ticketing segmentation, which allows your game attendees to still be engaged with the team on that “super fan” level.
A robust event ticketing platform moves past these rigid structures and offers various options:
- Multi-game ticket packages that assign fans the same seat for all 10 games.
- Fans can buy individual tickets for multiple games and reserve the same seat for all games, even without a season pass.
- A combination of individual game tickets with pricing tiered by the day of the week can encourage special pricing for weekday games.
Pre-Sell Individual Game Tickets
Individual game ticket purchasers will also enjoy the flexibility that SimpleTix provides them.
Not only do you “kill the line” with ticketing pre-sales, but there is also less foot traffic congregated all at once. A staggered entry not only encourages social distancing but also allows attendees to stroll casually through the ballpark to their assigned seats, giving them more time to pick up snacks and merch before the opening pitch. All of the stress and worry is removed from their minor league gameday experience.
With an alternative to Eventbrite system like this, all of a fan’s tickets can be added to one cart. No more lost tickets—all tickets live in the ST app, so there’s no fussing around right before the game. When it comes time to go to the game, fans only need 1 QR code on the day of the game. This convenience not only eliminates the ticket shuffle at the gate but also gets fans to their seats faster.
Through the SimpleTix Attendee app, customers can
- change their day and timeslot
- buy additional tickets
- alter their ticket details and status
Typically, the event organizer would have to field a phone call or email, then manually change the ticket details in whatever system the organizer is using. If the ticket purchaser can make those changes on their own, it removes a huge manual burden from the organizer.
Upsells for Concessions and Swag
As a leading Eventbrite alternative, SimpleTix can provide you with a framework to upsell merch, concessions, and souvenirs at the most lucrative time in the event process—when the fan is in the app, purchasing tickets.
This is the time to show them their home team’s jerseys and caps, inform them of the hot-dogs-in-the-park-box-special, or give them a chance to purchase a parking spot closer to the entry gate of the ballpark. As the operator, you can capitalize on this spending moment and upsell to your most loyal attendees. And SimpleTix doesn’t charge the operator more for upsells like concessions or merch when purchasing a ticket, unlike other alternatives to Eventbrite. It’s a win-win.
The sales process is ideal for the customer. Fans can pre-purchase:
- Merch, like t-shirts, hats, foam fingers, and souvenir coffee mugs
- Concessions
- Other options available at your venue
Your workflow can even allow for their concessions to be delivered to their seats at a specified time. These sales funnels aid your operations staff by making sure they have ordered enough of each type of swag. This increases revenue and decreases the chance of lost sales because of limited inventory, and it prevents you from sitting on a bunch of 2022 mugs at the end of the season.
But if for some reason you did run out of pre-ordered team jerseys or hot dog buns, SimpleTix makes it easy to give Square gift cards, a platform with brand awareness trusted by your attendees. But it isn’t just refunds—the SimpleTix ticketing platform shares even more functionality with Square.
Square lets attendees pay quickly at the gate, minimizing the need to handle cash. One of the greatest features of this SimpleTix/Square partnership is the payment processing workflow, which is very easy for customers who already have a Square account set up. For those who don’t, SimpleTix can help them obtain a Square account and integrate those tools with their event. This partnership with Square is unique in the event ticketing marketplace. In a landscape with several alternatives to Eventbrite, it’s great to see the Square compatibility with SimpleTix.
SimpleTix has offered an affordable, premium event ticketing platform that outperforms Eventbrite and similar apps for over 12 years. Compared to the competition, SimpleTix offers better options at a better price point. To learn more, call us at +1 (855) 550-3670 or email us at support@simpletix.com.
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