How Theatres can Boost Profits and Save Time with Instant Gift Certificates
-
by
Founder & CEO of SimpleTix.com, the World's most flexible e-Ticketing Platform. Entrepreneur and software developer by trade. My current role is SimpleTix is to seek out partnerships with other e-commerce platforms, payment gateways, and channel partnership opportunities.
In the competitive world of live, interactive theatre and entertainment, finding new ways to entice your audience is crucial.
Not only do you have to produce cutting-edge entertainment that keeps audiences coming back for more; you have to develop a seamless ticketing experience on your website. With more and more audience members searching for entertainment and booking tickets online, it’s imperative to provide exciting offers that are easy to take advantage of right from your website.
One of the most effective ways to increase profits is by offering digital gift certificates during checkout. Gift certificates inspire ticket buyers to consider friends and family when making their purchase. Tickets to a live show are a wonderful gift for birthdays, anniversaries, retirement and bachelor/bachelorette parties.
The simple act of offering a gift certificate during the checkout process makes your audience start thinking about all the people in their life who would enjoy seeing a show. Your job, as a dinner theatre or interactive entertainment group with a growing web presence, is to make gift certificate purchases easy to process for your staff and easy to purchase for your audience.
One of the best ways to do this is with SimpleTix gift certificate codes. SimpleTix allows you to sell gift certificates on your website in the same way that you sell tickets to shows. This automatic, error-proof feature generates a unique gift code at checkout, which clients can immediately share as a gift with their loved one or colleague.
With gift certificates, there’s always room for error. Staff might accidentally enter a code twice, or enter the wrong code altogether. What’s more, it can take hours out of your staff’s already-busy day to manually process gift certificate orders.
Because SimpleTix instantly generates a unique & single use gift certificate code at the time of purchase, theatre staff is freed to focus on more important aspects of production like touring, marketing, and season ticket sales.
SimpleTix can also create gift certificates based on seasonal deals being offered on your website such as “Black Friday” or “Cyber Monday”. For instance, let’s say your company is producing a holiday-themed show and you want to offer $50 gift certificates for just $25 each. The SimpleTix software will automatically recognize and offer the correct gift value to your customers as they check out, with zero heavy lifting for your sales staff.
Some of the most popular interactive theatre groups in the world are using SimpleTix to streamline gift certificate sales right from their websites.
The Jazz Academy of Music, a Maryland-based nonprofit that produces the Mid-Atlantic Jazz Festival along with dozens of live jazz events throughout the year, uses SimpleTix to simplify eticketing and sell gift certificates online. Users can choose gift certificate denominations from $5-$500, and easily share the automatically-generated, one-time use gift code with friends or family.
Interactive Theatre International (ITI), the production company behind the international sensation Faulty Towers The Dining Experience, is also using SimpeTix gift certificates to great effect. Theatre fans throughout Australia and the U.K. are using SimpleTix’s gift certificate feature to instantly gift theatre tickets and other ITI products to their friends, loved ones, and business associates.
According to Alison Pollard-Mansergh, Executive Producer and Artistic Director of ITI, “this new feature saves staff hours of time because they don’t have to manually create new codes.”
Offering online gift certificates is a fantastic way to boost profits and free up your staff’s time to focus on increasing ticket sales and building event buzz.
To find out how your theatre company can get started with SimpleTix gift certificates today, visit https://www.simpletix.com/blog/for-live-performances/.
Categories
Latest News
Related Articles
How SimpleTix Used Surveys & Auto-Scheduling To Streamline A Property Insurance Event
-
by
[vc_row][vc_column width="1/2" css=".vc_custom_1480416839073{padding-right: 20px !important;}"][vc_column_text]Pacesetter Claims Service is a trusted property claims service that offers coverage across the U.S. They provide daily insurance claim services, catastrophe services, water damage mitigation, and other insurance adjustment offerings. Pacesetter ultimately provides homeowners and renters with essential insurance services. When Pacesetter chose to launch their 2nd Claims Conference using SimpleTix, we were thrilled to handle the event registration process for them. SimpleTix offered Pacesetter custom features like surveys and auto-scheduling to ensure they would make the most of their property insurance event.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image image="26758"][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vcex_spacing][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text] [caption id="attachment_26750" align="alignright" width="288"] Image: Hard Rock Hotel & Casino (Conference Location)[/caption]By integrating Pacesetter's event registration portal with a survey feature, Pacesetter can ask event attendees important questions. More specifically, Pacesetter can now request the workshop/break-out session schedules of attendees. This helps Pacesetter determine the specific tracks that people plan to attend at their event. It also makes it easier for Pacesetter to interact directly with the insurance industry professionals who attend their conference. Pacesetter's event attendees are also able to automatically schedule classes that are "grouped" together. For example, if a conference attendee chooses a "Part 1 class" to attend, that attendee would automatically be scheduled for the corresponding "Part 2" class as well. This auto-scheduling feature prevents people from signing up from too many "part 1" classes. It also prevents people from skipping the corresponding "part 2" classes when those classes are deemed necessary.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_single_image image="26755" title="Attendee Workshop Selection"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In other words, auto-scheduling makes it easy for conference-goers to receive the full experience of events. Not to mention, it also helps companies like Pacesetter attract many more attendees at their events! And best of all, the custom survey and auto-scheduling features that are available to Pacesetter are also available to companies and individuals across the U.S, Canada, Australia, U.K, New Zealand and elsewhere. SimpleTix is used all around the world, and is...
Religious Organizations
-
by
Overview Religious organizations have unique event needs—from weekly services and fundraisers to High Holy Day events. SimpleTix offers a comprehensive, affordable event ticketing system that simplifies registration, integrates online donation options, and enhances communication with your congregation. This lets you focus on your mission while managing events efficiently. Onboarding Process Create Your Account & Connect Your Payment Processor: Sign up for SimpleTix and integrate with Square, Stripe, or Authorize.net. Create Your Event: Enter event details, select ticket types (General Admission, Member, Guest), and add donation options. Customize Your Event Page: Reflect your organization’s branding and mission using logos, images, and compelling narratives. Integrate Communication Tools: Connect Mailchimp to automate email updates and engage your congregation. Download the Organizer App: Use the Organizer app for efficient on-site check-in and sales. Run a Test Event: Validate the complete process before going live. FAQs Can free events be managed? Yes, free events incur only a nominal fee. How do I handle reserved seating for High Holy Days? Use the seating chart designer for accurate seat assignments. How are donations processed? Donations are integrated directly into the ticketing flow. What if an attendee forgets their ticket? Check in attendees manually using the Organizer app.
Comedy Clubs
-
by
Overview Comedy clubs thrive on energy and engagement. SimpleTix provides a ticketing solution that supports both general admission and reserved seating, along with mobile check-in and seamless integration with Square for secure payments. Our system helps you maximize ticket sales and create a hassle-free experience for your audience. Onboarding Process Create Your Account & Connect Square: Sign up for SimpleTix and integrate your Square account. Launch Your Event: Enter show details, choose ticket types (General Admission, Reserved, VIP), and set pricing. Customize Your Event Page: Add your club’s logo, images, performer bios, and special offers. Set Up Promo Codes & Upsells: Create exclusive promo codes and add upsell items like drink packages through Square. Enable Mobile Check-In: Download the Organizer app for efficient on-site ticket scanning. Promote Your Show: Utilize social sharing, QR codes, and email campaigns to drive ticket sales. Run a Test Event: Confirm that the entire process works seamlessly before going live. FAQs Can I offer both reserved and GA tickets? Yes, simply create separate ticket types. How are on-site sales processed? Through the Organizer app with a Square card reader. How do I set up promo codes? Use our platform to create unique codes for discounts. What is the refund process? Refunds are processed directly via SimpleTix.