Real-Time Conference Data with Google Drive and Zapier
-
by
When it comes to conference planning, the focus tends to be on pre-event planning. Are speakers lined up? What about vendors? What will attendees eat?
Once the conference begins, however, things tend to be a free for all. Attendees are often free to attend whichever sessions they choose with no formal record of who goes where. That lack of data makes future planning difficult and forces organizers to rely on anecdotal evidence when estimating for future years.
The Mid-South Minority Business Council Continuum (MMBC) turned to SimpleTix to help change that. We used Zapier to create a custom integration between SimpleTix and Google Drive, which allowed the consortium to track attendance at multiple sessions with the same ticket.
The MMBC Continuum is one of the largest economic development conferences in the mid-south. It connects Fortune 500 CEOs and senior executives, renowned speakers, national thought leaders, and regional and local community leaders at its events throughout the year.
Once a ticket is scanned at the event, data is sent to Zapier as an intermediary then to a Google spreadsheet that is updated in real-time as the event happens. If anyone had a question about who checked in where during the event, the spreadsheet could provide a quick answer. Looking forward, the data from the spreadsheet will allow for more complete analysis when planning next year’s event.
The tickets are also able to be unscanned, which allows them to be used multiple times. MMBC used this feature for its VIP-level tickets and were able to use the same group of tickets over again.
Tickets were scanned using mobile devices, which made it easy for staff to move around between sessions. This integration also supports multiple ticket types, which allows for varied pricing tiers, membership discounts, or other custom options for each event.
SimpleTix is the only ticketing vendor who is able to unscan a ticket in this manner and to develop a solution like this using Zapier. We can use Zapier to integrate with more than 500 other apps and would love to help you figure out how it can streamline your ticketing process.
Categories
Latest News
Related Articles
Festivals
-
by
Overview Festivals are dynamic, multi-day events with varied ticketing needs. SimpleTix is the ideal, affordable festival ticketing system that offers flexible options—from single-day passes to VIP packages and multi-day flex passes. Our platform makes it easy to manage complex schedules, optimize attendee flow with timed entry, and integrate seamlessly with Square and Mailchimp. Onboarding Process Set Up Your Account & Payment Processor: Sign up for SimpleTix and connect your payment processor (Stripe or Square). Create Your Festival Event Page: Input essential details such as dates, location, and an engaging description. Choose Flex Pass for multi-day access if needed. Configure Ticketing Options: Set up multiple ticket types (General Admission, VIP, Early Bird) and assign capacity limits for each type. Customize Your Event Page: Enhance your page with vibrant images, videos, and detailed descriptions that capture your festival’s unique vibe. Integrate Upsell and Marketing Tools: Add upsell items through Square and connect with Mailchimp for targeted email campaigns. Promote Your Festival: Use social sharing links, QR codes, and embeddable widgets to drive ticket sales and track performance. Test Your Setup: Run a test event to ensure all components function smoothly. FAQs How do I manage complex schedules? Create separate events for different days or use recurring event features. How can I track promotional effectiveness? Use unique promo codes to monitor which channels perform best. How are on-site sales handled? Utilize the SimpleTix Organizer app with Square hardware.
Sports & Athletic Organizations
-
by
Overview For sports teams, athletic events, and tournaments, a reliable ticketing system is essential. SimpleTix lets you sell single-game tickets, season passes, and VIP upgrades while integrating with Square for secure payments and offering mobile ticketing for quick check-in—keeping fans happy and operations running smoothly. Onboarding Process Connect Your Payment Processor: Set up your Square account within SimpleTix to handle all transactions. Create Your Event: Enter event details, choose the appropriate ticketing option (General Admission, Reserved Seating, or Flex Pass), and set pricing tiers. Customize Your Event Page: Add team logos, promotional videos, and interactive elements to create a branded and engaging experience. Set Up Mobile Check-In: Download the Organizer app and train your staff for quick, efficient check-in. Promote Your Event: Leverage social media, email marketing (via Mailchimp), and unique promo codes to drive ticket sales. Analyze and Optimize: Use our reporting tools to track sales data and refine your strategies. FAQs Can I sell both single-game tickets and season passes? Yes, the system supports multiple ticket types for all fan needs. How do I manage high-volume sales on game day? SimpleTix scales to handle large volumes; our support team is available during peak times. How can I track sales by promoter? Use unique promo codes for each promoter to analyze performance.
Theaters & Performing Arts Centers
-
by
Overview For performing arts venues and theater companies, an efficient theater ticketing system is crucial. SimpleTix makes selling tickets simple and affordable, offering interactive reserved seating, season ticket packages, memberships, and donation options—all designed to deliver a premium experience. Whether you’re promoting a blockbuster production or a small community play, our platform helps you manage every seat with ease. Onboarding Process Create Your Account & Connect Square: Sign up for SimpleTix and link your Square account to process payments securely. Launch Your First Event: Create an event by choosing between Reserved Seating or General Admission; input your event details (title, description, date, time) and set ticket pricing for different audience segments. Customize Your Seating Chart: Use our intuitive seating chart designer to map your venue, set up rows, sections, and special seating (such as accessible spots). Build Patron Loyalty: Offer season tickets and membership packages to encourage repeat attendance and create lasting relationships with your fans. Enable Additional Revenue Options: Integrate donation options and upsell merchandise or concessions through Square to further boost revenue. Promote Your Event: Leverage social sharing tools, QR codes, and email campaigns (using Mailchimp) to drive traffic and sell more tickets. On-Site Check-In: Download the SimpleTix Organizer app to manage quick, mobile ticket scanning at your box office. FAQs How do I create a reserved seating chart? Use our built-in seating chart designer to configure rows, sections, and designated seating areas. Can I offer different ticket prices? Yes; set up multiple ticket types such as Adult, Child, Senior, and Member. How are refunds handled? Refunds can be processed directly within SimpleTix, with flexible options for full or partial refunds. Can I sell merchandise along with tickets? Absolutely—leverage our Square integration to add upsell items during checkout.