SimpleTix and Social Coupons: A Perfect Combination
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Vikram, Head of Growth and Co-Owner at SimpleTix, brings a performance marketing background from SeatGeek and early stage startups to SimpleTix’s partnership and growth efforts. A lifelong live event enthusiast, he’s focused on expanding the tools organizers rely on to connect with their audiences.
Coupons are no longer just for high-strung penny pinchers that delight in buying 20 cans of $.08 tuna. Social coupon sites like Groupon and LivingSocial have made millions of web users couponers. Social coupon sites, led by the popular Groupon and LivingSocial, have become increasingly popular with their cleverly written daily deal emails offering big discounts. Consumers still recovering from an economic recession and enamored by social media, have readily embraced the concept that went from quirky only two years ago, to an almost pervasive part of daily life.
Companies are embracing the concept as well. Small companies, non-traditional organizations and even healthcare providers use coupon to drive interest in their business. Groupon says that over 30,000 businesses are waiting for their turn to be featured on the site. The number is growing daily as more businesses become aware of the influx of new customers that appearing in a social coupon ad often means. It’s web speed, instant gratification marketing.
Circus Gatti, a 50-year old circus group and SimpleTick client, moved into a new market and wanted to generate interest in their shows. By offering customers a convenient ticketing solution combined with discounts from Groupon, they were able to pre-sell over 300 tickets. Although the circus was in a new area, El Paso, they did not have to invest in an expensive and time-consuming promotion campaign to be successful.
Circus Gatti experienced success and convenience by taking advantage of their e-ticketing platform, SimpleTick, and Groupon promotions.
No pre-arranging radio ads. No contacting local newspapers or promoters. Just a few computer clicks is all it took.
Like Circus Gatti, SimpleTick is breaking new ground to attract and delight customers. In addition, to an already comprehensive list of features like:
- Online, box office and mobile sales
- Email marketing
- Social Media Integration
SimpleTick is now the first e-ticketing application to integrate with Groupon and Living Social. Having slow sales for a specific show? Now, you can take promotion efforts to the next level right from the SimpleTick administration panel. The new social coupon feature allows customers to quickly and easily manage promotions for an event or a specific event performance without leaving the SimpleTick platform.
As with other features, SimpleTick wanted the new feature to be as convenient to use for customers as possible. There is no need to move back and forth between the social coupon site and the ticketing platform; SimpleTick now includes administrative screens to let users configure promotions. Customers can be creative in structuring promotions. The platform supports
- Limited quantity promotions
- Promotions for a specific date
- Flat discount amounts per ticket
- Percentage based discounts
- Flat amounts per purchase
any many other combinations. Promoters are sure to appreciate the flexibility that SimpleTick provides for creating exactly the right deal.
The feature also allows customers to bulk load a list of promotions, reducing the amount of time they spend on administrative tasks – freeing up time to make the event great.
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