migrate

Tips for Promoting Your Event

  • Aron Kansal
    by Aron Kansal • May 3, 2011

Founder & CEO of SimpleTix.com, the World's most flexible e-Ticketing Platform. Entrepreneur and software developer by trade. My current role is SimpleTix is to seek out partnerships with other e-commerce platforms, payment gateways, and channel partnership opportunities.

SimpleTix provides a full-featured and easy to use solution for e-ticketing.  However, when conducting an event, your job doesn’t stop at providing a way to purchase tickets. Potential customers have hundreds of options to choose, so it’s important to make your standout from the masses. For your event to be a success, it is critical that you take an active and progressive role in promotions to maximize interest and ticket sales.

What are the best ways to attract customers? Here are a few tips from SimpleTix to help you promote your event and make it a success.

Event Website

Maximize the value of your event website and online store. Every SimpleTix site features a home, contact, product, event and unlimited content pages. Each time you create an event in SimpleTix, the platform automatically creates an event page. Obviously, your SimpleTix online store can sell tickets – but it can do much more.

Make your site engaging with rich content like news articles, photos and even video using SimpleTix’s unlimited content pages. You can also sell related products using event pages. If visitors are entertained and informed when they visit you event site – in addition to being able to easily purchase tickets and  select seats – they are much more likely to recommend your site and event to friends or become repeat customers.

Social Media

Use social media to promote your event. Social media is hot, so why not leverage it to promote your events. Let attendees help spread the word about your upcoming event using the SimpleTix integration with social media platforms like Facebook. The event and product pages of SimpleTix sites feature social bookmarking that allows user to add your event to their Facebook page with just a couple of clicks.

SimpleTick social media administration

In addition to social bookmarking, SimpleTix’s e-ticketing solution provides a live RSS feed that includes every event on your website. As events are added or modified, SimpleTix automatically updates your RSS feed and notifies subscribers. You can also publish the feed to you social media site, and keep your followers up to date on your latest events.

Shared Event Sites

Publish your event to shared event sites. Web 2.0 has given rise to social event sites such as Eventful.com and Upcoming.org. Take time to publish your event details to these sites and to local online event directories like Guide Live to drive additional traffic to your event site and increase customer visibility.

Many of these event directories allow you to specify event dates, times, pricing, venue and website address and most are free.

Promotions, Discounts and Social Couponing

Offer discounts and promotions. Discounts and promotions are a great way to improve interest in your event and “create buzz.” SimpleTix supports creating promotional codes and discounts for an event or a specific event performance. The promotions can be used in newsletters, ads, email marketing, on your site or as incentives to previous customers. In many cases, customers will communicate the promotions on coupon sites or to friends via social media increasing your event visibility even more.

SimpleTix also supports wildly popular social coupon sites Groupon and Living Social right from the platform’s administrative screens. Used daily by millions, social couponing has allowed SimpleTix customers to see an explosion in ticket sales.

Email Marketing and Invitations

Contact and follow up with customers via email. Each time someone purchases a ticket to an event, SimpleTicket stores the email address. The stored email addresses can be used to execute marketing campaigns or to maintain a regular dialog with customers whenever you choose. SimpleTix’s administration tools also support robust filtering functionality so that you can easily see customers that bought tickets to specific show and target communications to only those customers.

Website Widgets

Cross promote your site. SimpleTick supports creating HTML widgets that display all your events. Once a widget is created, you can include it within any website that allows HTML content. Visitors can easily click from the widget into the event pages and purchase tickets immediately.

There are many more promotional strategies you can use to promote your event, but using these tips are sure to get you off to a good start with your event.

Latest News

Related Articles

Editors pick

Ticketing Made Simple: Sell Tickets Online with Ease

  • Aron Kansal
    by Aron Kansal • August 1, 2024

Gone are the days of long queues and printed stubs. Selling event tickets online has revolutionized the way event organizers connect with attendees thanks to the unparalleled convenience and benefits it offers over traditional methods. When diving into the digital realm of ticket sales, various factors must be considered. Keep reading to explore these considerations and streamline the event management process with a seamless online ticketing system. Benefits of selling event tickets online Online ticket sales have significantly changed the way event tickets are sold and managed. By using an online ticketing system, event organizers can enjoy a variety of benefits that streamline the registration process and enhance the overall ticket buying experience for the audience. Firstly, the customizable nature of online tickets allows for a personalized approach to ticket design, helping events stand out. This, coupled with the real-time insights provided by ticketing platforms, enables organizers to track sales effectively and make data-driven decisions. Secondly, the registration process is greatly simplified through online systems. Event organizers can set up event registration pages with ease, offering ticket buyers a hassle-free purchase experience. Additionally, flexible event payouts ensure that revenue flow is managed efficiently. Online ticketing platforms can also facilitate multiple payment methods, from credit cards to various digital payment options, making it convenient for buyers to complete their transactions. Thirdly, online ticketing extends the reach of event marketing, maximizing ticket sales. The availability of ticket scanning apps simplifies entry management on the day of the event, ensuring a smooth and professional check-in. In all, selling tickets online offers a strategic advantage by providing a streamlined, secure, and user-friendly ticketing process that benefits both event organizers and ticket buyers. Considerations for selling event tickets online When selling event tickets online, organizers must consider integrating their ticketing platforms with marketing tools to...

Editors pick

Maximize Your Ticket Revenue: How to Sell Event Tickets Online 

  • Aron Kansal
    by Aron Kansal • August 1, 2024

In the digital age, selling event tickets online has become vital to success for event organizers. It streamlines how potential attendees are reached, offering convenience and extending the market far beyond traditional methods. From the seamless experience of easy integration to the perks of low service fees, event ticketing websites are becoming the go-to solution for event planners. These platforms not only simplify the sales process but also offer customizable ticketing options, allowing for unique and tailored ticketing experiences. Let's explore how these advantages can contribute to increased sales. Benefits of selling event tickets online The primary advantage of selling tickets online for an event is convenience. Ticket sales can occur around the clock, freeing up valuable time for both attendees and organizers. By utilizing an online ticketing platform, the ticketing process becomes automated, streamlining event management. A major benefit of online ticket sales is the way it enhances the customer experience. A professional event website builds consumer trust, encouraging potential attendees to move forward with their purchases. Moreover, event registration forms simplify the ticketing process, allowing for various ticket types and the inclusion for promo codes, which can incentivize early purchases. Platforms like SimpleTix offer more than just ticketing; they deliver insights into marketing performance, empowering organizers to adjust their strategies and maximize sales. Additionally, ticketing fees are a critical consideration, and choosing the right platform can lead to substantial savings. SimpleTix, for instance, offers a competitive edge with its cost-effective structure compared to platforms such as Eventbrite or TicketLeap. By transitioning to online ticketing, event organizers not only enhance the ticket-buying experience but also position themselves to capitalize on both analytical data and financial savings. Advantages of using event ticketing websites Online event ticketing websites offer an array of advantages for event organizers and attendees. The automation of...

Editors pick

Online Ticketing 101: Essential Tools and Tactics for Selling Event Tickets

  • Aron Kansal
    by Aron Kansal • August 1, 2024

Imagine your event selling out minutes after tickets go on sale. This can be a reality thanks to the power of online ticketing. The era of long queues and printed tickets is giving way to a new era where accessibility to events is just a click away. Online ticketing is not just a convenience but an expectation for how event organizers connect with attendees. From choosing the right ticketing platform to harnessing the power of digital promotion, keep reading to learn the ins and outs of online ticketing, including the essential tools and tactics necessary to set your event up for success. The Importance of Online Ticketing Online ticketing has dramatically changed the way event organizers approach the ticketing process. Online ticketing is far more than just a convenient method for sales, though; it also serves as a powerful tool for data collection, providing event organizers with insights that help them recognize patterns, preferences, and potential areas for improvement in their offerings. By implementing an online ticket sales platform like SimpleTix, event organizers can harness data to fine-tune marketing tactics, helping find and convert new prospects more effectively and elevating the success of their event. Advantages of Selling Event Tickets Online Offering online ticketing gives event organizers a number of benefits, starting with the broad, global reach it provides. By selling event tickets online, organizers can reach beyond the limits of local audiences and physical sales points, inviting a worldwide demographic to take part in their events. Another efficient benefit of digital ticketing is quick, secure transactions that can happen any time of day, multiplying the opportunities to capture sales. Additionally, online ticketing systems collect and analyze attendee data, guiding organizers to tailor their event experiences to the preferences of their audiences and, as a result, enhance the overall event...

Sell More Tickets—More Easily

Attractions, seasonal events, performing arts centers and festivals love SimpleTix because it makes selling tickets… Simple!

GET STARTED FOR FREE