4 Things to Look For in an Event Registration Tool
-
by
Riley Manning has worked as a travel and entertainment writer for more than 10 years. Today, he writes about unique events and the technology that helps make them happen.
Your festival will be the most talked about event this spring. Don’t let a clunky event registration tool, high costs, and unnecessarily challenging event ticketing slow down your guests’ path toward enjoyment.
Events like Charlotte Beer Collective’s The Beer Event are coming up on the calendar. How will you plan your event? Once planned, how will you get your coveted tickets out to your intended crowd? And how much will it cost you? If you choose the right event registration tool, you can streamline your organizational process and save money along the way, while putting an amazing event on the calendar.
As you organize your event, be on the lookout for the 4 things below in an event registration tool:
- Low price, instant payouts
- A straightforward event page to sell tickets
- A smooth user experience
- Human support
1. Low price, instant payouts.
You’ve invested your time and energy into planning an awesome event, now how will you bring a crowd to your event? Keeping the price of your festival tickets in your intended range is essential to bringing out your targeted audience to enjoy the event. Make sure that your event registration tool doesn’t force your ticket price to go up, making the event cost-prohibitive for some of your potential attendees. Your event registration tool should offer a low price per ticket, while offering all of the features you need in order to pull off a successful event.
Instant Payouts
Pre-sales of tickets are crucial for building the revenue needed to cover your initial expenses. Many event registration tool apps hang onto your proceeds for a period of time after the sale. This can hold you back as you attempt to schedule and pay for entertainment and vendors. Digital payments happen in an instant, why don’t you receive the money from your sale in an instant? Make sure the event ticketing app you choose offers instant payouts from each sale you make. With an event registration tool like SimpleTix, the money from your sales goes directly into your account. This way, as you sell tickets in advance, you are also able to prepare by covering the cost of the services you have to use. This benefit comes directly from their partnership with Square, an affiliation very few ticketing apps can claim. Receiving these funds instantly will relieve potential gridlock in your event budget and avoid the pitfalls of any unexpected, but sometimes unavoidable, expenses.
Lower fees
As you plan your event, you may want to be able to project out your potential budget and potential revenue. To do this, you will need clarity on what expenses you can anticipate. Your event registration tool should offer clear, straightforward pricing that allows you to understand where your money will be allocated. Some event ticketing apps are expensive or can even sneak in additional fees on your per ticket price. This can amount to big losses on your potential revenue per ticket, and ultimately, for your event. You need to be able to hang onto more of your hard-earned dollars.
With event registration tools, generally the fees come as a flat rate per ticket, plus a percentage of the total ticket price. Be aware that some event management tools have a very high cost per ticket.
An example of an event ticketing app with one of the best rates out there is SimpleTix. The SimpleTix rate of $.79 per ticket plus 2% of the ticket price is tough to beat. Plus, there is no upfront cost to get set up with your event website. You aren’t charged until you are selling tickets. They even have a cap on fees. Any ticket over $200 will never cost more than $9.99. With their straightforward pricing, anticipating your potential revenue picture becomes much more clear. Simply put, you get to keep more of your money per ticket sold. Other event registration tools charge significantly more. Eventbrite, another event ticketing app, charges $1.59 per ticket and 3.5% of the ticket’s total price.
2. A straightforward event page to sell tickets.
Ditch the cashbox. With an event registration tool, you should be able to sell tickets in your sleep, 24/7, via your custom webpage. Most event registration tools offer a custom page that you can tailor to your needs. However, be on the lookout for the dreaded webpage branding clutter. Whose branding is more important in selling tickets? That’s right, yours. Event registration tools like Eventbrite are covered in their branding. Your event branding becomes secondary on your custom page.
Avoid the clutter and use an event registration tool that is clean and offers up your branding as the primary focus. With SimpleTix you can even embed a sales widget on your existing site. Ensure that your app also allows you to use a QR code designated for your event that can send your customers directly to your ticket sales page.
3. A smooth user experience.
A smooth registration experience matters. Most customers will give your site and your event a few precious clicks. But how can you ensure an easy user experience? Find an event you would like to register for, and test out that event’s registration process. It should be easy to navigate, and the check-out should be seamless. You should be able to purchase tickets and merchandise for the event in the same transaction. If you can’t, it’s not that smooth.
SimpleTix continues to ensure that their customer-facing experience is as seamless and smooth as possible. Merchandise and tickets in a single purchase? Check. Festival and class-pack modes for multi-day events? They’ve got you covered.
4. Human support.
Your event registration tool should be with you from the inception of your event idea all the way through to its successful culmination. While some ticketing apps may leave you hanging once the sales are finished, SimpleTix wants to ensure the success of your event. They want you to host another. Your guests should want you to host another, and you will want to host another after it goes so smoothly. SimpleTix will have a team member walk you through the set-up of your custom site and event. You won’t be lost in the endless hold cycle some event registration tools offer on their help line. The assistance you receive from SimpleTix comes from humans, and they are available when you need them. SimpleTix even offers a dedicated YouTube channel filled with videos of “how to’s” for customizing your experience for nearly any event you can think of to host.
If you keep your eye on the above your choice for an event registration tool should come quickly into focus. Design an awesome event, keep your costs low, help your audience have the smoothest experience possible, and use an event registration tool that will work to make your event a success from start to finish.
SimpleTix has offered an affordable, premium event ticketing platform that outperforms Eventbrite and similar apps for over 12 years. Compared to the competition, SimpleTix offers better options at a better price point. To learn more, call us at +1 (855) 550-3670 or email us at support@simpletix.com.
Latest News
Related Articles
Accept In-Person Payments with Stripe in the SimpleTix Organizer App
-
by
Event organizers can now conduct Stripe in-person ticket sales directly through the SimpleTix Organizer app using Stripe Terminal Selling tickets at the door should be easy. Now it is. SimpleTix now supports Stripe in-person ticket sales directly inside our Organizer mobile app using Stripe Terminal, giving event organizers a simple, secure way to accept credit card payments anywhere. Whether you’re running a concert, festival, class, fundraiser, or community event, you can now turn your phone into a fully integrated mobile box office. Sell Tickets at the Door — Without the Chaos Door sales are often where revenue is won or lost. Long lines, cash-only limitations, manual entry errors, and disconnected payment systems create unnecessary stress. Even worse, using a separate POS system means double entry and messy reconciliation after the event. With Stripe Terminal integrated into the SimpleTix mobile app, everything stays in one system: Accept credit and debit cards in person Support Apple Pay, Google Pay, and contactless cards Automatically sync ticket inventory in real time Issue tickets instantly See online and in-person sales in one dashboard A True Mobile Box Office for Event Organizers Small and mid-sized event organizers need flexibility. Events don’t always happen behind a counter. Now you can sell tickets: At the entrance At pop-up locations Inside large venues At festivals and outdoor events From multiple staff members simultaneously All transactions process securely through Stripe, while ticket inventory updates immediately in SimpleTix so you never oversell. Fast, Secure, and Reliable Stripe Terminal provides enterprise-grade payment security, including: EMV chip card processing End-to-end encryption PCI-compliant transactions Contactless and mobile wallet support You get the reliability of Stripe’s payment infrastructure combined with the simplicity of SimpleTix’s event management platform. Why This Matters for Growing Event Organizers For small to medium-sized events, adding a full POS system can...
PayPal Ticketing Software: Sell More Tickets with Trusted Payments
-
by
When ticket buyers reach your checkout page, the last thing you want is friction. Every extra step, every unfamiliar payment form, every moment of hesitation costs you sales. That's why offering PayPal—the payment method over 400 million people already trust—can transform your ticket conversion rates. SimpleTix integrates directly with PayPal to give your attendees a seamless checkout experience. One integration unlocks PayPal, Venmo, Pay Later options, and credit card processing—all the ways your customers want to pay. Activate PayPal → Why PayPal Matters for Event Ticketing Your attendees aren't just buying a ticket. They're making a decision in a moment—often on their phone, often in a hurry. PayPal's brand recognition removes doubt at the exact moment it matters most. The numbers tell the story: merchants using PayPal see 46% higher checkout conversion compared to other payment methods. For event organizers, that translates directly to more tickets sold from the same marketing spend. PayPal isn't just another payment option—it's your all-in-one checkout solution. Through a single integration with SimpleTix, you can offer: PayPal — The trusted standard for online payments Venmo — Tap into 92 million active accounts (US) Pay Later — Let customers pay in installments while you get paid upfront Credit and debit cards — Visa, Mastercard, Amex, Discover at competitive rates Country-specific payment methods — Reach international customers with local payment options Increase Average Order Value with Pay Later Ticket buyers don't always want to pay everything at once—especially for premium events, multi-day festivals, or group purchases. PayPal's Pay Later options (Pay in 4 and Pay Monthly) let customers split their purchase into manageable payments while you receive the full amount immediately. This isn't just convenient for buyers. It drives measurable business results: merchants with Pay Later see 55% higher average order values compared to standard PayPal transactions....
Eventbrite Is Being Acquired. Here’s What It Means for You.
-
by
On December 2, Eventbrite announced it's being acquired by Bending Spoons for ~$500M, down from a $1.7B peak valuation. The deal takes Eventbrite private and puts it in the hands of a firm known for aggressive cost-cutting and price increases. If you're an Eventbrite customer, this is worth paying attention to. Who is Bending Spoons? Bending Spoons is a Milan-based tech company that acquires underperforming software brands (Evernote, Vimeo, WeTransfer, Meetup, AOL) and restructures them for profitability. Their playbook is consistent: cut headcount (often 50-75%), raise prices, and streamline operations. That's not speculation. It's their stated model. What This Likely Means for Eventbrite Customers Higher fees. Bending Spoons is explicit about monetization being a priority. Eventbrite has already experimented with pricing over the past two years. Expect that to accelerate. Reduced support. Major headcount reductions typically mean fewer experienced support reps and longer response times, especially during the transition. If you run complex events (reserved seating, multi-day festivals, timed entry), this matters. Product stagnation. Ownership changes usually mean roadmap resets and internal focus on cost savings. Don't expect new features anytime soon. Questions to Ask Yourself You don't need to panic. But you should treat this as a prompt to evaluate your options: What are you paying in total fees today? How sensitive is your margin to a 10-20% increase? How critical is hands-on support to your events? Can you afford slower response times mid-season? What's your contingency plan if pricing or policies change after you've already committed to your event calendar? If any of those questions give you pause, now is the time to explore alternatives, not after new pricing is announced. Why SimpleTix Is Different SimpleTix was built for organizers who care about margins, flexibility, and responsive support. A few key differences: Transparent pricing with a hard fee...