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Solving 4 Event Ticketing Challenges With SimpleTix

  • Riley Manning
    by Riley Manning • October 12, 2022

Riley Manning has worked as a travel and entertainment writer for more than 10 years. Today, he writes about unique events and the technology that helps make them happen.

event ticketing

Selecting the right event management software does more than simply sell tickets. Your event ticketing solution should create a better experience for attendees and allow you to smooth out some of the most common event headaches.

Parking Shenanigans 

Whether you run a pumpkin patch, an outdoor music festival, or a drive-in movie theater, parking is always an issue for your attendees. Traffic often slows down to a crawl even before attendees see your operation location, and agitation builds in your guests even before they set foot on your grounds. First impressions can often taint their impression of the event overall. The last thing you want to do is get off on the wrong foot!

One of the main friction points of parking is paying the parking fee at the entrance gate. As cars stop to conduct this necessary exchange, many times a massive backup follows, which can leave unhappy customers. 

But with the right event ticketing platform, your guests can purchase parking passes directly in the app when they are purchasing their tickets. This helps on a few fronts; your parking operations run smoother and faster, leading to increased customer satisfaction, and the guests remove some of their pre-event anxiety at that purchase point. When your event attendees don’t have to worry about parking ahead of time, they can focus on the more fun aspects of event preparation. Let them worry about what they are going to wear, not how long they will have to wait in line to park. 

Pre-paid parking through SimpleTix is also easier to scan in at the gate when compared to paying for parking at the gate. No more fumbling for cash or dealing with declined credit or debit cards—it’s already taken care of! Guests just show the QR code on their phone, your gate attendees scan it, and the line moves along at a much quicker pace. More guests checking in faster leads to happier attendees and a smoother event operation. 

The platform can also provide different levels of parking passes, increasing options but not adding any complexities. Consider offering upgraded parking options for your guests. As just one example, VIP Parking Spaces can be designated as a parking option. Perhaps these spaces are closer to the exit, so these guests leave first, or closer to the event entrance, so they can enter the grounds first, or maybe you give these guests a bottle of chilled water when they park. The options are unlimited with the SimpleTix event management software. But on the back end of the platform, you can allot a specific number of VIP parking spaces that fit within the parameters of your lot. The system accounts for these VIP sales, so you don’t oversell, and you know exactly how many bottles of water to chill. Don’t miss out on this easy-to-manage and easy-to-market upsell!

Long lines

event ticketing

How many times have you queued up to attend an event and waited a laboriously long time to have your ticket scanned? Probably too many times to remember! When you have to scan individual tickets or QR codes at the gate, or even worse, purchase paper tickets at the gate, entry lines can slow down. That’s no fun, which is the exact opposite reaction you want your guests to have. It should be all about fun, and this step of the ticketing process should be seamless and fast!

It doesn’t have to go this way! When your operation moves to online event ticketing, the majority of your tickets can be purchased in a pre-sale, weeks before your event, which eliminates these sad, slow lines for purchasing. 

An additional hurdle that your box office workers may face is the slow-down your line experiences when a group of attendees arrives all at once. The SimpleTix event management software also supports bulk scanning of a group of tickets. With this feature, one QR code can be scanned to admit the entire family or a group of co-workers and the like. Simple and speedy is the name of the game.

Concessions & Merch Sales 

event ticketing

The day of the event is not the time to be worrying about concessions and merch sales. Do you have enough extra-large hoodies in stock? How long will the concessions lines be at the foot-long hot dog stand? Do you have enough buns for the evening? All of these concerns can be minimized with the right event management software, affording you the opportunity to focus on what really matters—making sure your attendees have the best time imaginable. 

With SimpleTix, your guests can purchase their merch, concessions, or even catering packages well before they arrive at your operation. The platform can be utilized to pre-sell these upsales and add-ons right when they purchase their tickets! The more merch and concessions you can sell beforehand, the better you can order the exact amount you need. You won’t waste money over-stocking, and you won’t lose sales because you understocked. And the guest reduces their “day of event anxiety,” as they already know what to expect before they even get in their car to drive to your event. 

Handling cash at the gate or concessions booth can really slow down the line. It’s a huge hassle for staff to constantly run around to other booths/vendors to get change. The more of these options you can sell online in advance, the less cash-wrangling you’ll have to do on the day of your event. Not only is this good for you, but it’s also good for your attendees. They can simply show up and get all the things they paid for without having to buy them on the spot and without waiting in line. All of this leaves a favorable impression on your attendees, which results in more future events attended as you build long-term customer loyalty. 

Behind the scenes, the robust event management software makes operations easier for your employees. Staff can easily generate reports that account for all upsells of concessions and merch and have those items ready when attendees arrive. Staff can see the items and mark each one redeemed in real-time, so they know when they need to “hold” merch or when they can sell it all.

Staffing: “Do more with less”

event ticketing

Seasonal and event staffing are tough problems to solve. Seeking workers, hiring them, and training them for the day of the event can all be massive friction points. While there are plenty of event staff hiring tips on the web, the reality is that it is a ton of work to find competent and friendly people. With so much time and energy spent on the front end, you want your event management software training to be as easy as possible. With SimpleTix’s user-friendly applications—both customer and employee-facing—training up on the application is so easy that it can be done in minutes.  

SimpleTix allows you to do more to service your attendees with less staff and without negatively impacting the customer experience. Pre-sale parking, tickets, merch, concessions, etc., means you don’t need staff to collect parking money for ticket purchases. Less staff is needed for concession stands and merch stands. And in the end, the application provides the attendee with so many options that their satisfaction actually increases.

Build Customer Loyalty

By implementing an event ticketing platform like SimpleTix, you are removing some of the biggest complaints your attendees could have about your event. Take a minute to see how SimpleTix can remove some of your friction points, so you can spend more time focusing on the success of your event! 

SimpleTix has offered an affordable, premium event ticketing platform that outperforms Eventbrite and similar apps for over 12 years. Compared to the competition, SimpleTix offers better options at a better price point. To learn more, call us at +1 (855) 550-3670 or email us at support@simpletix.com.

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  • Aron Kansal
    by Aron Kansal • June 12, 2025

[vc_row][vc_column width="1/2" css=".vc_custom_1480416839073{padding-right: 20px !important;}"][vc_column_text]Pacesetter Claims Service is a trusted property claims service that offers coverage across the U.S. They provide daily insurance claim services, catastrophe services, water damage mitigation, and other insurance adjustment offerings. Pacesetter ultimately provides homeowners and renters with essential insurance services. When Pacesetter chose to launch their 2nd Claims Conference using SimpleTix, we were thrilled to handle the event registration process for them. SimpleTix offered Pacesetter custom features like surveys and auto-scheduling to ensure they would make the most of their property insurance event.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image image="26758"][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vcex_spacing][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text] [caption id="attachment_26750" align="alignright" width="288"] Image: Hard Rock Hotel & Casino (Conference Location)[/caption]By integrating Pacesetter's event registration portal with a survey feature, Pacesetter can ask event attendees important questions. More specifically, Pacesetter can now request the workshop/break-out session schedules of attendees. This helps Pacesetter determine the specific tracks that people plan to attend at their event. It also makes it easier for Pacesetter to interact directly with the insurance industry professionals who attend their conference. Pacesetter's event attendees are also able to automatically schedule classes that are "grouped" together. For example, if a conference attendee chooses a "Part 1 class" to attend, that attendee would automatically be scheduled for the corresponding "Part 2" class as well. This auto-scheduling feature prevents people from signing up from too many "part 1" classes. It also prevents people from skipping the corresponding "part 2" classes when those classes are deemed necessary.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_single_image image="26755" title="Attendee Workshop Selection"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In other words, auto-scheduling makes it easy for conference-goers to receive the full experience of events. Not to mention, it also helps companies like Pacesetter attract many more attendees at their events! And best of all, the custom survey and auto-scheduling features that are available to Pacesetter are also available to companies and individuals across the U.S, Canada, Australia, U.K, New Zealand and elsewhere. SimpleTix is used all around the world, and is...

event ticketing
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Religious Organizations

  • Aron Kansal
    by Aron Kansal • April 24, 2025

Overview Religious organizations have unique event needs—from weekly services and fundraisers to High Holy Day events. SimpleTix offers a comprehensive, affordable event ticketing system that simplifies registration, integrates online donation options, and enhances communication with your congregation. This lets you focus on your mission while managing events efficiently. Onboarding Process Create Your Account & Connect Your Payment Processor: Sign up for SimpleTix and integrate with Square, Stripe, or Authorize.net. Create Your Event: Enter event details, select ticket types (General Admission, Member, Guest), and add donation options. Customize Your Event Page: Reflect your organization’s branding and mission using logos, images, and compelling narratives. Integrate Communication Tools: Connect Mailchimp to automate email updates and engage your congregation. Download the Organizer App: Use the Organizer app for efficient on-site check-in and sales. Run a Test Event: Validate the complete process before going live. FAQs Can free events be managed? Yes, free events incur only a nominal fee. How do I handle reserved seating for High Holy Days? Use the seating chart designer for accurate seat assignments. How are donations processed? Donations are integrated directly into the ticketing flow. What if an attendee forgets their ticket? Check in attendees manually using the Organizer app.

event ticketing
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Comedy Clubs

  • Aron Kansal
    by Aron Kansal • April 24, 2025

Overview Comedy clubs thrive on energy and engagement. SimpleTix provides a ticketing solution that supports both general admission and reserved seating, along with mobile check-in and seamless integration with Square for secure payments. Our system helps you maximize ticket sales and create a hassle-free experience for your audience. Onboarding Process Create Your Account & Connect Square: Sign up for SimpleTix and integrate your Square account. Launch Your Event: Enter show details, choose ticket types (General Admission, Reserved, VIP), and set pricing. Customize Your Event Page: Add your club’s logo, images, performer bios, and special offers. Set Up Promo Codes & Upsells: Create exclusive promo codes and add upsell items like drink packages through Square. Enable Mobile Check-In: Download the Organizer app for efficient on-site ticket scanning. Promote Your Show: Utilize social sharing, QR codes, and email campaigns to drive ticket sales. Run a Test Event: Confirm that the entire process works seamlessly before going live. FAQs Can I offer both reserved and GA tickets? Yes, simply create separate ticket types. How are on-site sales processed? Through the Organizer app with a Square card reader. How do I set up promo codes? Use our platform to create unique codes for discounts. What is the refund process? Refunds are processed directly via SimpleTix.

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