September 22nd, 2022 - Posted in Editors pick, Event ticketing
3 Ways that Event Management Software Can Dummy-Proof Your Customer’s Experience
“I lost my ticket!”
“I forgot the hayride was last Thursday!”
“But do you have t-shirts in my size?”
Every event planner has heard these questions at their events. Common problems in event ticketing happen when customers lose their tickets, customers forget when they bought their tickets for events that have multiple dates or timed entries, or when the merchandise that they wanted runs out. Some of these annoyances are beyond our control, and some are not—but ultimately, that doesn’t matter. What matters is that our attendees have the best time possible, no matter what the cause of the friction.
Every event planner knows that you can’t completely dummy-proof your attendees’ event experience, but by leveraging the tools built into your event management software, you can remove some of the speed bumps and friction points. SimpleTix does more than just one-off event ticketing and can be your solution to some of these issues.
Event management software like SimpleTix can dummy-proof your customer’s experience.
SimpleTix’s event management software eliminates the top three most common event ticketing obstacles:
- Making lost tickets easier to retrieve
- Reminders of event dates
- Easy merch redemption
1: Making lost tickets easier to retrieve
Digital tickets are one of the industry trends that event managers are embracing. In the event world of olde, paper tickets were the only solution. Easy to transfer from one person to the next (a friend, the secondary sales market, etc.), the paper tickets were also easy to lose. Whether they went through the wash in your jeans pocket, disposed of with all the other receipts and pieces of paper in your purse, or hidden in the sea of other “Important Stuff” affixed to your kitchen bulletin board, SimpleTix’s event ticketing software makes lost tickets a relic of the past!
One of the most common questions attendees ask is how they might replace event tickets that have been purchased online. We have the answer! With SimpleTix’s adaptable platform, you and your attendees can decide whether they would like their tickets emailed or delivered through text. And on the day of the event, if they can’t find the ticketing message as they stand at the entry gate, no need to fumble with the phone! The platform can text the attendee a confirmation message with replacement tickets! The process is simple on both the back end for your gate workers and on the front end for your attendees.
There are so many options to use with this system. With SimpleTix, adding tickets to your Apple Watch is a very straightforward process. Each mobile ticket features an option to add it to your attendee’s Apple Wallet. Through that process, the ticket is automatically sent to both your attendee’s wallet and their watch. Once they see the ticket on their watch, they can tap it with their finger, revealing the QR code that the gate workers will scan. This SimpleTix / Apple Watch integration is just another example of how flexible this event management software can be with your attendee’s technology while at the same time making lost tickets easy to retrieve!
2: Reminders of event dates
Reminders have become an element of everyday life. Reminders for work projects, reminders for doctor’s appointments, and reminders for the kids’ soccer games. Why not have reminders for your ticketed events?
SimpleTix was formed with a robust reminder communication feature. The module is fully customizable, or you can use our well-thought-out pre-set reminders that are already built into the event ticketing software. This feature helps remind guests that their event is coming up and reduces the chance that they will show up on the wrong day for the event or miss the event entirely! Dummy-proofing your events has never been easier.
The system’s pre-set reminders will automatically send a message to the attendee one day before the event. But perhaps you’d like them to receive another reminder a week ahead of time? Or even two hours before the event to remind them to get moving? Event managers can adjust the frequency of the messaging as well as the format. Email? Text? Both? With input from your customers, you can decide how to best communicate with your attendees. This flexibility helps build customer loyalty with your event programming and makes sure everyone shows up on time!
3: Easy merch redemption
Just think about your last haunted house experience; you want all of your friends to know that you braved The Scariest Haunted House In Town, so you bought the commemorative t-shirt. Wanting to make sure that they had your size after your Trip Through The Torture Tunnels, you bought the shirt on the way in. Guaranteed to have a proper fit, but now you have to carry the garment all the way through the Madness Mansion Maze, maybe even having cocoa or caramel apple spilled on it from your fellow frightened (and jumping and spilling) attendees. What a pain!
With SimpleTix’s merchandising application, powered by Square, it doesn’t need to play out this way. With Square’s upsell capacity, you can offer your attendees merch right before they complete their event ticket purchase. Sometimes your guests might not even know about your merch offerings, so it’s the perfect time to upsell! They can come to your event ready to pick up their newly purchased, branded souvenirs.
Your guests don’t have to redeem their merch when they check in to the event. Often, this is the least desirable arrangement. Give them the flexibility to decide when they want to be encumbered with your fabulous wares. They don’t have to carry it all around wishing they had added on the reusable shopping bag for $9.95 as well. By purchasing their merch through your event ticketing application, the attendee can choose when they would like to pick up their t-shirt, commemorative poster, or souvenir stein. Meeting the customer on their terms helps to increase their enjoyment of your event and encourages them to spread the word about your operation to all the contacts in their social networks.
Real-time data is another trend in the world of event ticketing, and the SimpleTix event management software is embedded with accurate, up-to-date reporting. Not only will SimpleTix keep an accounting of tour merch inventory in real-time, but the reports will show you exactly who did or did not redeem their merch. There’s no more guessing with this event management software! But on the rare occasion that on-site sales were brisk, and if you did sell out of t-shirt size, you can easily issue a refund or voucher, including the option of a Square gift card.
Dummy-proofing leads to customer loyalty
We all want our guests to have a fantastic time when they attend our events. We want them to focus on the concert, the pumpkin patch, the sporting event, or whatever they have come to see, not have them worrying about lost tickets or picking up their event t-shirt! By deploying robust event management software into your operation, you are removing these common hurdles so the attendees can focus on what they are there to do – to have fun. Build your brand loyalty and make these workflows as painless as possible. Providing your guests with an easy-to-use and flexible event ticketing platform ensures that they will keep returning to your venue again and again and again.
SimpleTix has offered an affordable, premium event ticketing platform that outperforms Eventbrite and similar apps for over 12 years. Compared to the competition, SimpleTix offers better options at a better price point. To learn more, call us at +1 (855) 550-3670 or email us here.
All of this for just $0.79 + 2% per attendee
Zero up-front cost, with a low rate fee of $0.79 + 2% per ticket. Seamless integration with Square, Stripe, Authorize.net, and more. And instant payment means no waiting for payouts by check.
Yes, ticketing can be this simple… With SimpleTix.