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Event ticketing

Instant Payouts Pay Off For Gypsy Circus Cider Company

  • Riley Manning
    by Riley Manning • October 31, 2021

Stephanie Carson’s Kingsport, Tennessee-based and award-winning Gypsy Circus Cider Company opened a new taproom, Barrelhouse, in Knoxville in October 2020. The spacious addition included a kitchen (the Bohemian) and a separate event space they dubbed TAPestry. As Knoxville’s first meadery and cidery, Stephanie and her staff were excited to start hosting events in the 7000 square foot event space. From comedians, drag shows, and even a cheese festival, Barrelhouse currently hosts about two ticketed events a month. This means Stephanie and her staff need a ticketing solution that easily facilitates smooth ticket sales, quick payouts, and an easy-to-navigate interface. With ten years of experience at beer festivals, Stephanie was no stranger to navigating events. When Barrelhouse and TAPestry first opened, she chose a smaller ticketing platform for her ticket sales after hearing the difficulties many people had with Eventbrite, including lack of communication, difficulty obtaining technical help, and post-event payouts. Despite trying to avoid the issues that came with the big platform, Stephanie found herself dealing with a smattering of red flags in her chosen platform. “There were just some things that were popping up that were problematic,” she explained. The biggest problem was an increasing difficulty trying to obtain her ticket sale profits. “The payouts always worked differently,” Stephanie elaborated. “They would do a cash deposit leading up to the event, but it had to be triggered by us. I would have to email and ask for the funds to be deposited.” She found herself spending a lot of time following up with the platform about her ticket money. Not only was there no automatic or scheduled deposit sent to her account, it was also becoming increasingly difficult to receive the funds at all. Stephanie sometimes waited weeks after an event for complete payout. Without the ticket sales it...

SimpleTix offered the solutions Gypsy Circus Cider Company needed.
Event ticketing

SimpleTix Supports Local Businesses

  • Riley Manning
    by Riley Manning • October 19, 2021

Local businesses are the lifeblood of communities everywhere. As a drive-in theater, zoo, pumpkin farm, or event venue, supporting your customers and your business means streamlining the ticketing options. You need an Eventbrite alternative, like SimpleTix. SimpleTix helps keep the cash flowing, reduces your workload, provides flexible ticketing, and leaves a positive impression on your customers. Find out how partnering with SimpleTix gives you and your customers the best ticketing experience. Cashflow As a zoo, event site, or anywhere that uses ticketing to help pay your bills, you know how challenging it can be to keep cash flow positive. This is especially true when you have to return funds to a customer. Certain ticketing platforms – like Eventbrite – slow down the process, both in collecting payments and refunding them. You don’t need to waste time and energy trying to figure out how much money is coming and when it will be posted to your bank. SimpleTix is the only ticketing platform that partners with Square to offer you more options. Should your customers need a refund, they can choose to receive the refund as a gift card to use at a later event. With SimpleTix you get: Instant payouts help stabilize cash flow and pay your bills. Square gift cards let ticket holders opt to receive their refund in the form of a gift card, which lets your business hold onto the cash. SimpleTix's low price helps businesses keep more money in their pocket. Streamlines Your Workload You have an event to manage, a zoo to run, or a festival to host. Ticketing needs to be the last thing on your mind. With an Eventbrite alternative, such as SimpleTix, you can streamline your workload. You’ll be able to run your event with fewer staffers while maintaining your sanity. The...

SimpleTix offered the solutions Gypsy Circus Cider Company needed.
Event Planner

5 Tips For Running a Skeleton Event With a Skeleton Crew

  • Riley Manning
    by Riley Manning • October 17, 2021

Fun opportunities for festive events abound as the autumnal equinox ushers in a new season. Cooler temperatures, earlier sunsets, and a festive mood provide the perfect atmosphere for special harvest and Halloween-themed events. You may be considering throwing certain seasonal events including: Pumpkin patches Hay rides Corn mazes Costume contests Haunted houses Ghost tours Halloween film festivals Farm harvest festivals Due to the various effects of the pandemic, you may want fewer employees than usual to staff these events. By employing the right ticketing software, running a skeleton event is easier and safer for your employees and guests, leaving everyone to enjoy the seasonal haunts in peace. Whether you’re creating a new attraction, hosting a special event, or throwing a small festival, ticketing software allows you to run your seasonal event with a skeleton crew in these five ways: Selling tickets online Scan-and-go mobile check-ins Minimizing cash transactions Communicating with customers Staying on top of safety Don’t be scared – it’s that simple. Selling Tickets Online Offering ticket purchases online allows your guests more time for assembling their costumes. Online ticket sales have increased each year since 2016 and are expected to continue to grow 6% each year. Without long lines at the ticket booth, guests can walk right up to the event, ticket in hand. Since selling your event’s tickets online allows potential visitors the opportunity to buy tickets at their leisure, you can sell tickets all day, every day without any labor on your team’s behalf. It is not only convenient for your customers, but also provides you with clarity for your upcoming event. With advance ticket sales, you know just how many visitors to expect at your pumpkin patch or haunted house. This allows you to hire the appropriate number of staff for the event. Plus, you and...

SimpleTix offered the solutions Gypsy Circus Cider Company needed.
Event Planner

Zoo Software for Special Events

  • Riley Manning
    by Riley Manning • October 17, 2021

Zoo software lets owners promote their special events and sell tickets through a user-friendly, no-contact platform. This software can also be used to sell other ticket types such as general attendance or memberships, with a wide range of customizability and functionality. Special events help zoos promote their facilities, draw attendance, and bring attention and funding to causes like wildlife conservation. For instance, some of the Miami Zoo’s notable events for 2021 include:       “Audio Safari,” a summer audio tour using QR-codes for mobile listening       “ZooRun5k”and “ZooKidsDash,” a virtual 5k fundraiser       “Zoo Boo 2021,” a Halloween-themed trick-or-treating event       “Roars, Snores, and S’Mores,” a campout for children       “Holiday Cheers Sip & Stroll,” an adults-only food and beverage event Whether zoos’ special events succeed depends on effective marketing and ticket sales. Getting special event tickets into the hands of your patrons means enriching the community’s relationship with your zoo. Ticket purchasers can experience education about animals and their habitats, as well as get more invested in conservation efforts. While special events create buzz about the benefits of zoos, they also drive crucial revenue toward daily zoo operations and important causes. Here’s how zoo software can maximize ticket sales and garner more support for you and your wildlife. Table of Contents:     Promoting Special Events with Zoo Software     Boosting Revenue with Online Ticket Sales     Day-Of Digital Event Management     Using Software for Post-Event Reconciliation     A Digital Approach to Health and Safety Promoting Special Events with Zoo Software Zoo owners must find ways to promote special events while also driving year-round attendance. Whatever the event, your larger goal is always to promote the zoo itself. The right zoo software provides promotion tools for...

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Event ticketing

Using Zoo Management Software to Drive Revenue and Admissions

  • Riley Manning
    by Riley Manning • October 15, 2021

Running a zoo is a big job. From managing staff to feeding animals to keeping visitors satisfied, you have a lot going on at once. Let’s not forget about the large overhead you have to cope with too. With operating expenses growing rapidly, you need to streamline your workflow and financial processes to maximize your budget and keep guests wanting more. Using zoo software or zoo management software can help you simplify your operations and give your customers the best experience possible. Creating Positive Customer Experiences with Zoo Software Zoo admissions and ticketing are at the heart of running a zoo. Implementing zoo management software that helps make ticketing easier is essential. When the ticketing and admissions processes are easy for your customers, you are setting a positive tone from the start. Bettering your customers’ experiences goes beyond ticketing. As a zoo, your goal is to educate people about animals from around the world. You are part of a larger conservation effort. Keeping customers coming back to your zoo helps you keep your doors open, your conservation efforts moving forward, your public education initiatives at the forefront, and your animals in the hearts of thousands. Connecting with the public keeps them coming back, and returning customers are your most valuable customers. In fact, research shows that many customers believe that purchasing memberships is the best way to support a nonprofit, such as a zoo. Additionally, members tend to spend an annual average of around $92.71 with their organization, compared to $18.94 by non-members. This is because members spend more on food and beverages, gifts, and donations to the organization in addition to their annual membership fees. While gaining and retaining members is important, you also have to remember they started out as customers. You want to ensure the customer experience...

SimpleTix offered the solutions Gypsy Circus Cider Company needed.
Event ticketing

Making the Most of Your Zoo Management Systems

  • Riley Manning
    by Riley Manning • October 5, 2021

Running a zoo requires top-notch systems of organization. Caring for your animals, coordinating staff and volunteers, and providing a positive experience for your visitors are only a few moving parts that you will need to facilitate daily. Nonprofit consulting firms and other third parties can help you formulate a broad strategy for operating your zoo, while zoo software will help you streamline your operation immediately. Since there are various elements to the daily operation of your zoo, you will most likely need different tools to accomplish various tasks – including bookkeeping, animal record maintenance, and ticketing. Having the right software to manage each component helps your zoo thrive in a competitive market. A thorough assessment of your zoo management systems with a focus on ticketing and platform integration will enhance not only your organization’s day to day functionality, but also the experience of your visitors. Assess Your Zoo Management Systems Many organizations find that zoo software often must be supplemented with other programs for their public facing operations, like ticketing and marketing. To optimize your operation, you must assess your tools and see which areas need improvement. Whether you use dedicated zoo software or work with some combination of spreadsheets and other software, the ultimate goal of your zoo management systems is to keep your animals, staff, and visitors happy. Assessing your workflow will reveal which parts of the system benefit your organization and which parts hinder it. Your tools should be working for you, not making your routine more complicated. Software designed specifically for zoos often focuses solely on animals and their history and care. Features for veterinary records, breeding and pedigree data, and daily maintenance are typical for zoo software. While care of the animals is essential to your zoo, this neglects many equally important functions of a...

SimpleTix offered the solutions Gypsy Circus Cider Company needed.
Event Planner

Save Thousands with This Eventbrite Alternative

  • Riley Manning
    by Riley Manning • October 5, 2021

Are you researching event ticketing apps? Then you’ve likely noticed that, alongside Eventbrite, there are several Eventbrite alternatives. Each offers different features at different price points. But how do you know which will give you the most return for your investment? As an event specialist, you know that spending more doesn’t always lead to a better experience for you and your patrons. Smart investments provide both quality and cost effectiveness. On a strictly managed event budget, the money you save today may very well free up critical funds for the costs you’re presented with tomorrow and the next day. Essentially, managing an event’s finances means you need as much cash flow as possible—as quickly as possible. The digital ticketing app you choose should give you that flexibility, with savings up front and ticket revenue hitting your account instantly, so you can make more accurate financial forecasts and adapt quickly to evolving administrative needs. What if we told you that when you’re looking for event ticketing software, there’s an Eventbrite alternative that can save you thousands of dollars and provide more functionality at that lower price point? Here’s how you can spend less and get more from SimpleTix, a digital event management tool that puts your event first. Table of Contents:     An Eventbrite Alternative that Offers Instant Payouts     Pay Lower Per-Ticket Fees with No Hidden Costs     Get Premium Treatment at a Non-Premium Price An Eventbrite Alternative that Offers Instant Payouts Event organizers have to cover many costs in a short amount of time: marketing materials, concessions, venue rentals, equipment, and staff and entertainment, to name a few. Often, you’re relying on revenue from ticket pre-sales to reinvest into your event’s other needs. You can’t plan your event effectively without a clear picture of your finances....

SimpleTix offered the solutions Gypsy Circus Cider Company needed.
Event ticketing

What to Look for in Online Festival and Event Management Software

  • Riley Manning
    by Riley Manning • September 28, 2021

Every time you manage an event or festival is a unique experience. As you go through the different stages of planning, marketing, and managing an evolving set of logistics, your event may begin to feel like a living, breathing thing. After all, you’re juggling many moving parts that are specific to your event, such as venues, catering, equipment, staffing, third-party vendor contracts, marketing, planning and administration, and—perhaps most importantly—getting tickets into the hands of event goers. That’s why you need online festival and event management software that will bring your patrons a streamlined, efficient, customizable ticketing experience that drives attendance and maximizes revenue. The right digital ticketing software can provide tools to get the most out of ticketing and promotion for any event, from a small local food and drinks festival to a multi-day rock concert. Having access to intuitive, adaptable event software can help manage everything from ticket pre-sales to post-event tasks like reconciliation. With the ever-rising popularity of contactless purchasing options, online festival and event management software can also provide your patrons with the ticketing experience they prefer. That said, what should you look for when investing in event software? You may be tempted to go all-in for a digital ticketing app with a familiar name like Eventbrite. But alternatives may offer more premium functionality at a lower price point. Name recognition doesn’t always equal a better user experience. Before making this important decision, learn more about the software features that help create a superior event ticketing and management experience. Table of Contents:     Pre-Event Features to Get the Most out of Ticket Sales     Marketing and promotion play a critical role in your budget     Instant payouts make a world of difference     Day-Of Features You Need in Online Festival and Event Management...

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Event ticketing

5 Ways an Eventbrite Alternative Achieves Australia’s Phase 5 Covid Checklist Compliance

  • Riley Manning
    by Riley Manning • September 10, 2021

Organizing an event is already a huge task, but organizing around Covid-19 presents extra considerations to work with. While it may seem daunting to sell tickets for a large event and maintain public safety, ticketing software can help you achieve compliance with any state or local mandates. An Eventbrite alternative not only helps you sell tickets, it helps you create the best possible experience for patrons -- one that will keep them coming back time after time. As the Covid-19 pandemic continues around the globe, governments have adopted new restrictions to host large events in their cities, states, and countries safely. In Australia, capacity limits, physical distancing, and mask mandates vary from state to state. Brisbane’s home state of Queensland, for example, now allows 100% capacity for seated and ticketed events, while New South Wales, home to Sydney, has been in a near-total lockdown since June 2021. Somewhere in-between total freedom and lockdown, Western Australia now allows for public and private events with up to 2500 attendees, but organizers must adhere to the government’s phase 5 Covid checklist. The checklist lists eight rules to follow during organization and execution of the event. It must be submitted with any additional application documents in order to receive approval to host the event. The checklist is as follows: Manage shared space to ensure physical distancing. Provide trained COVID Safety Marshals. Ensure staff are trained in Covid safety measures. Maintain cleaning and hygiene standards. Maintain mandatory contact registers. Request that unwell people not attend. Provide adequate hand sanitizer and soap. Register event with the Department of Health at health.wa.gov.au/eventsregistration. Ticketing software can help your event staff meet these goals for the health and safety of your attendees. Eventbrite is often the first thought when considering ticketing software, but other options are cheaper and more...

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Client Highlights

4 Reasons to Accept Square Gift Cards on Your Ticket Page

  • Riley Manning
    by Riley Manning • September 3, 2021

As an event manager, you know firsthand the toll the pandemic took on the entertainment industry. You work hard to bring a wonderful experience to life for your customers while still meeting business objectives. The world is working its way toward a new normal, and businesses are adapting as quickly as possible. One positive step event managers can take is to make sure their ticketing platform is compatible with Square. SimpleTix makes the solution so simple. Discover the top 4 reasons why accepting Square gift cards on your ticket page will keep you and your customers happy and bring them back again and again. 1. Keep Cash Flow Positive According to Forbes Magazine, “in 2020, the entire global theatrical and home/mobile entertainment market totaled $80.8 billion, the lowest figure since 2016 and a decline of 18% from 2019.” Forbes also reports that theatrical profits fell from $42.3 billion in 2019 to $12 billion in 2020. Dramatic decreases as a result of the pandemic make it difficult for people in the entertainment market to plan, launch, and report on the events they manage. No matter the size of your event, ticket revenue comprises most of the revenue you bring in. This is even more true for small venues forced to operate within the tight constraints of a limited budget. Issuing refunds adds more financial pressure because the money made on the ticket sale has already been spent on paying bills. Accepting Square gift cards helps keep your cash flow positive. Instead of having to issue a refund, a gift card offers a tangible sign of good faith that gives the purchaser confidence that they're going to get something in return for the money they’ve spent on an entertainment event. Like most people in the event management business, you’ve probably used a...

SimpleTix offered the solutions Gypsy Circus Cider Company needed.
Event Planner

3 Key Features Eventbrite Doesn’t Offer

  • Riley Manning
    by Riley Manning • September 3, 2021

For event organizers, it may seem like investing in a digital ticketing app that’s cheaper than Eventbrite will net you a shoddier service with fewer features. Sure, the idea that “you get what you pay for” does hold a certain logic when you’re on a streamlined budget and can’t afford anything going wrong with your ticketing or marketing efforts. You just need to go with a name that’s well known in the event industry and assume they’ll deliver value, so you can move on to other aspects of planning your event, right? But what about when that familiar name doesn’t deliver the full value you expect and deserve? What if you could give your patrons a superior ticketing experience at a lower price point—freeing more funding for other immediate needs like venue rentals, food and drinks, and staffing costs? Now you can, with apps that are cheaper than Eventbrite. Despite the heavyweight brand recognition Eventbrite boasts, alternative ticketing apps like SimpleTix offer more functionality for lower per-ticket fees. Eventbrite’s software has some surprising drawbacks when compared with apps like SimpleTix, and Eventbrite tends to clutter your event promotion pages with marketing for their own brand. You need an easy-to-use ticketing experience that puts your event first. You need an app that gets tickets to your patrons and money in your hands as quickly as possible. If you’re looking for a smoother, simpler approach to digital ticketing, with premium functionality at entry-level pricing, look no further than SimpleTix. SimpleTix is cheaper than Eventbrite without sacrificing the quality of your ticketing experience. You may be surprised by these 3 key features Eventbrite doesn’t offer—but SimpleTix does. Table of Contents: Eventbrite Doesn’t Give You Instant Payouts Need Square Integration? Eventbrite Doesn’t Offer It Ticket Holders Can’t Change Ticket Details with Eventbrite Eventbrite Doesn’t...

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Event Planner

How to Throw a Small One Day Music Festival

  • Riley Manning
    by Riley Manning • August 20, 2021

Music festivals claim ancient roots but have evolved into a multi-billion dollar industry catering to nearly all subsets of culture. And while festival software is a relatively recent technological advancement to assist with their execution, the focus remains the same – to get people to come together for good music and revelry. There are more than 2000 different music festivals in the US alone each year spanning different cities, genres, and causes. Why not add your own unique festival to the mix? Not all festivals are on the scale of Coachella or Lollapalooza, and it’s easier to start your own festival than you think. Below we have listed the basics on how to throw a small one-day music festival. This is only a starting point – you’ll learn so much more as you develop your own unique festival and learn the ropes. You never know – your festival could become as iconic as Woodstock. Table of Contents: 1. Develop Your Festival’s Vision 2. Secure Your Date and Location 3. Create the Atmosphere with your Venue and Vendors 4. Hype Up Your Festival 5. Enjoy Your Hard Work 6. Bask in the Afterglow of Your Success Develop Your Festival’s Vision You’ve got the idea for your festival; now you want to let your imagination run wild brainstorming specifics. Questions to consider include: What is your festival’s unique premise? What type of atmosphere do you want your festival to create? What kind of crowd do you want to attract? And most importantly – why are you throwing this festival? You’ll want to be able to confidently answer these questions to potential festival goers so that you really know the purpose of your festival and its place in the scene. The more specific you can be as you develop the aura of your festival,...

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